We also looked at whether attitudes toward electric vehicles more broadly are linked to opinions of the Luce. Americans with a positive view of EVs are especially likely to respond well to the design, with 59% saying they like it and 21% saying they dislike it.
Among those with a negative view of EVs, opinion is much more divided. Four in ten dislike the Luce’s design (40%), while 37% say they like it. This suggests that while general scepticism toward electric cars may dampen enthusiasm for Ferrari’s new model, it does not fully explain reactions to the car’s appearance.
Beyond the numbers, we asked respondents to describe the car in one sentence. Many of the most common descriptions were positive, with Americans frequently calling the Luce “sleek”, “futuristic”, “modern”, and “sporty”. Others highlighted its luxury cues, describing it as “fancy”, “classy”, or “expensive”. But not all reactions were favourable: some respondents called the design “ugly”, “weird”, or “odd looking”, while a few said it looked more like a Tesla or an Apple car than a Ferrari.
Asked about Ferrari’s decision to release an electric car, Americans are broadly approving. More than four in ten say they approve of the move (44%), including 25% who strongly approve, while 15% disapprove. Approval is similar among those interested in cars (46%) and those not interested in cars (41%).
