Realme has announced plans to launch three new smartphones in India in the Rs 10,000 to Rs 30,000 price segment as part of its strategy for the second half of 2026. The announcement was made during the company’s H2 2026 Distributor Conference held in Hong Kong. Along with the new smartphone launches, the company also announced investments in retail expansion, sales teams and co-marketing initiatives ahead of the festive season.As part of its H2 2026 strategy, Realme said it will invest in 1,800 premium retail zones across the country. The company also plans to add 2,500 senior sales promoters in key markets to strengthen its frontline sales network.According to Realme, these investments are aimed at improving the in-store customer experience, increasing retail engagement and supporting its distributor partners.
Realme to launch three new smartphones
Realme said it will launch three new smartphones in the Rs 10,000 to Rs 30,000 price segment during the festive season. The company did not reveal the names, specifications or launch dates of the upcoming devices.To strengthen its offline presence, Realme also announced an investment of Rs 10 crore in co-marketing initiatives with retail partners. The company said the investment will be used to improve brand visibility, increase consumer engagement and support retail activation across different markets.Chase Xu, Vice President and CMO, Realme said “Our distributor partners have played a pivotal role in realme’s growth journey, and this conference reflects our shared commitment to achieving the next phase of growth together. As we prepare for the festive season, we are making strategic investments across mainline expansion, channel enablement, marketing and our product portfolio to create greater value for our partners while delivering meaningful innovations to consumers. We are confident these initiatives will further strengthen our market presence and accelerate growth in the second half of 2026.” The conference also served as a platform to recognize and celebrate the contributions of realme’s distributor partners while aligning on execution priorities for H2 2026. With a clear strategic roadmap and continued investments across its mainline ecosystem, product portfolio and partner engagement initiatives, Realme said it remains focused on delivering sustainable growth and strengthening its leadership across India’s smartphone market.
