A diamond jewellery business has opened a new store in Leeds having “quickly exceeded expectations” in the city following its initial launch last year.
Diamonds Factory’s new store is located Trinity Leeds Shopping Centre, in the unit previously occupied by Love Aroma on the first floor.
The retailer offers a range of fine jewellery, specialising in bespoke engagement rings.
The Leeds store aims to offer a one-of-a-kind experience for customers looking to design their dream engagement rings and jewellery pieces with expert guidance and ethical craftsmanship.
Darragh Duggan, regional sales manager at Diamonds Factory, said: “Following a hugely successful first year trading in Leeds, we are proud to announce the opening of our brand-new store in Trinity Leeds Shopping Centre, marking another exciting milestone for the business as we continue to expand.
“Originally launched as a showroom concept last summer, the Leeds location quickly exceeded expectations, with strong customer demand, growing brand awareness and an incredible response from the local community, helping establish Leeds as a standout city.
“The showroom’s success made the decision to invest further in the location easy.
“The new store has been designed to elevate the customer experience, offering a larger retail space, an enhanced product selection, and a more immersive environment for exploring the latest collections. Located in the heart of Leeds, the store combines premium styling with a welcoming atmosphere, reflecting both the brand’s ambition and the city’s energy.”
