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Green 4 Motor Company expands Geely Auto representation with launch of Geely Coventry

by R.Donald


GREEN 4 Motor Company is delighted to announce the expansion of its Geely Auto representation with the official launch of Geely Coventry on Friday (August 21).

Following the successful launch of Geely Leamington Spa in March, the Green 4 Motor Company site on London Road in Coventry will now also operate as an authorised Geely Auto retailer, bringing the fast-growing automotive brand to even more customers across Coventry and the surrounding areas.

The launch also coincides with the Geely Auto Sales Event, running from August 17 to September 13, giving customers the opportunity to take advantage of a range of exclusive offers across the Geely Auto line-up. With the arrival of the new Geely EX2 in the UK on August 25, there has never been a better time to discover what Geely Auto has to offer.

Bringing Geely Auto to Coventry

Customers visiting Geely Coventry will be able to explore Geely Auto’s growing range of electrified vehicles, including the all-electric EX5 and the Starray EM-i plug-in hybrid, alongside the newly launched Geely EX2.



The Geely EX5 is a fully electric SUV offering contemporary design, advanced technology and up to 267 miles of WLTP range, while the Starray EM-i combines electric driving capability with petrol power, providing flexibility for both shorter electric journeys and longer trips.

The Geely EX2, which is on sale from 25th August, is a compact fully electric vehicle designed with urban driving in mind. As Geely Auto’s latest addition to the UK line-up, its arrival makes the timing of the Coventry launch particularly exciting.

Expanding Geely Auto’s Presence Across the Region

The launch of Geely Coventry builds on the success of Green 4 Motor Company’s Geely Leamington Spa operation, which opened in March 2026.

Since opening, Geely Leamington Spa has seen continued growth as more customers across Warwickshire and the wider region discover the brand and its impressive range of vehicles.

The expansion into Coventry represents the next stage of Green 4 Motor Company’s relationship with Geely Auto and further strengthens the group’s position as one of the region’s leading automotive retailers.

Green 4 Motor Company, which is headquartered in Coventry, is also celebrating its 30th anniversary in 2026, making the expansion particularly significant for the business.

Commenting on the expansion, Dan Ward, Group Marketing Manager at Green 4 Motor Company, said: “We’re really pleased to be expanding our Geely Auto representation into Coventry following the successful launch of Geely Leamington Spa earlier this year. We’ve seen continued interest in Geely Auto as more people discover what the brand has to offer, and we’re excited to now be able to bring that experience to customers in Coventry and the surrounding area.

“The timing couldn’t be better, with Geely Coventry officially going live on 21st August and the Geely EX2 launching in the UK just four days later. The Geely EX2 is already an incredibly successful model internationally, so we’re looking forward to introducing it to our customers and seeing the reaction to it in Coventry.”

“We’re proud to partner with Green 4 Motor Company, as we bring Geely Auto to Coventry,” said Adam Harkin, Dealer Development Director at Geely Auto UK. “The Geely EX5, the Starray EM-i and now the Geely EX2 make advanced new energy vehicles accessible to all; combining technology, value and quality in one exceptional package. Working with a trusted partner like Green 4 Motor Company enables customers in Coventry to experience Geely Auto first-hand, as we continue to grow our national network.”

Geely Coventry Now Open

Geely Coventry is located on London Road, Coventry, and is now open for customers to explore the latest Geely Auto models, speak to the team, arrange test drives and discover more about the brand’s approach to electric and electrified motoring.

With the addition of Geely Coventry, Green 4 Motor Company now operates Geely Auto retailers in both Coventry and Leamington Spa, giving customers across the region greater access to the growing Geely Auto range.

For more information about Geely Coventry, the latest models and to arrange a test drive, visit the Green 4 Motor Company website at green4motorcompany.co.uk , where you can also find further information about our dealerships, services and the latest offers.





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