White Fox Beauty UK range is now on sale in Boots stores and online. Here’s what’s in the White Fox makeup and skincare ranges and how its Bestie Bonus works
Australian fashion label White Fox, a firm favourite among Gen Z and celebrities alike, is making its first move into beauty.
The collection, which includes a mix of lip glosses, oils, sheet masks and even a perfume is already live in Boots stores nationwide and available online. This includes via the White Fox Beauty Boutique.
This new line marks White Fox’s first-ever beauty and self-care collection and the products have been developed in collaboration with Gloucestershire-based brand incubator SLG Brands, which has previously helped launch ranges for the likes of Superdry, Zoella, and Colab.
White Fox Beauty UK
Founded in 2013 by Georgia Contos, White Fox started as a small online boutique and has since growing into a major international fashion brand, worn by the Kardashians and Victoria’s Secret models. Known for its bold, social-media-driven marketing, the brand has built a loyal following among younger shoppers.
Now, by stepping into beauty, White Fox is looking to enter a new market as well as expand its presence in the UK while giving fans more ways to connect with the brand beyond clothing.
“Expanding into beauty has always been a vision for us,” Contos told SoGlos. “Partnering with SLG Brands provides the perfect synergy. Their expertise ensures our beauty line reflects the same quality and trendsetting appeal that our fashion is known for.”
What’s in the White Fox beauty range?
The White Fox Beauty launch covers both makeup staples and self-care essentials, including:
- Lip glosses, lip oils, blushes and highlighters
- Body cleansers, creams, butters and mists
- Perfume (including a Vanilla Sugar Eau de Toilette)
- Skincare extras such as hydrating sheet masks
- Beauty accessories, from brush sets and cosmetic bags to satin sleep masks and even a branded water bottle
Prices start at £4.50 for a sheet mask, rising to around £50 for larger items such as tote bags. At the time of writing, many of the products fall under Boots’ 3 for 2 Christmas Mix and Match promotion, making them even cheaper and more accessible as stocking fillers or entry-level buys.
Where to buy White Fox Beauty UK
White Fox Beauty is being sold on the Boots website and via the White Fox online boutique.
You will also be able to buy White Fox products on the high street via larger Boots stores.
There are also a selection of other White Fox Beauty sets and storage to choose from:
White Fox Bestie Bonuses
Plus, in keeping with White Fox’s social-commerce roots, the collection features “Bestie Bonuses” which are digital rewards customers can unlock by scanning QR codes on the packaging. These bonuses are designed to encourage ongoing engagement with the brand online.
How Bestie Bonus Works
- Every White Fox Beauty product comes with a QR code on the packaging.
- Shoppers can scan this code to unlock a digital reward.
- Rewards include things like exclusive discounts, early access to launches, or loyalty-style perks designed to keep fans connected to White Fox online.
Why it matters
For Gen Z shoppers, White Fox’s expansion is a natural next step, but for older consumers, the Boots launch could make the brand feel more approachable. Rather than being limited to online hype or influencer content, the range will be available on the high street, where shoppers can test, swatch, and see for themselves.
That accessibility could be the deciding factor for buyers who are cautious about influencer-led launches. By sitting on shelves alongside trusted everyday brands, White Fox Beauty has a chance to prove it’s more than just another Instagram trend.
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