While the Ginza outpost paid homage to the wisteria-like glass designs of Louis Comfort Tiffany, the son of Tiffany & Co. founder Charles Lewis Tiffany, the Lee Gardens store takes inspiration from a bamboo print that Louis Comfort collected in the early 20th century. Created in collaboration with textile and metal artist Mariko Kusumoto, the store’s windowfronts feature realistic structures meant to evoke said print, which appears on the surrounding window graphics, constructed in her signature intricate style. Inside, hints of the house’s signature Tiffany Blue – trademarked back in 1998 and later standardised with a Pantone partnership as 1837 Blue, a nod to the year in which Tiffany & Co. was founded – imbue the space with a soft glow.
These new openings are emblematic of Tiffany & Co.’s approach to merging brand storytelling with modern aesthetics, elevating the house’s image for new generations and demographics of clients. “Across Asia, we’re seeing a sophisticated, highly engaged client who moves seamlessly between luxury, culture and lifestyle,” says Anthony Ledru, president and CEO of Tiffany & Co., who cites “consistency and cohesiveness” in brand messaging as one of the main reasons for its success in the region. “We’ve had incredible momentum within our retail network.”
