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Recent years have seen a rise in women “reclaiming” their cultural heritage through facial tattoos. Just a few weeks ago, PopSugar highlighted one of them: Inuk (Inuit) TikTok and Instagram influencer Shina Novalinga, who first caught public attention when she posted her traditional throat singing performance, per PopSugar.

See related: How Much Effort Does Your Company Put into Educating Consumers on Cosmetic Science?

In 2022, Vogue reported on this movement for cultural facial tattoos in indigenous women in Alaska. USA Today even emphasized how facial tattoos are changing society’s perception of ancient traditions. These actions reflect the spirit of body positivity, self-care and inclusivity the industry has been experiencing. 

This made us wonder: to what extent do cultural/regional beauty trends influence your formulating?

Please take our poll — and be sure to check back next week for the results!





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