I still remember being in my pre-teens, on holiday in Los Angeles with my family, and a trip to Sephora being the through-and-through highlight of my fortnight away. More exciting than Universal Studios. More exciting than visiting the Walk of Fame. More exciting than doing a tour around Beverley Hills to spy on celebrity homes. I was beside myself.
At risk of stating the obvious, Sephora hadn’t opened in the UK at that time – and it felt like a beauty Mecca. Bigger than any other beauty store I’d ever stepped foot in, and home to so many brands you just couldn’t get at home. I spent every penny I had on new beauty products, spanning skincare, haircare, and makeup.
You’ll be pleased to know things haven’t changed too much – since Sephora landed in the UK, the brand’s stores have become my perfect place to spend a free Saturday afternoon, and their new-in section is my most-visited page. As a beauty journalist who literally gets paid to know what’s hot, I use their “new and trending” section as a bit of a bible – and a view of what’s going on across the industry – and rest assured any product I attend a launch event for will appear there pretty pronto.
Right now? I’m using the Sephora Collection Blow Dry Brush to create the perfect, bouncy summer blow-dry (you’ve probably already spotted it on your FYP – it’s a great alternative to, ahem, more expensive versions), while Rhode’s Caffeine Reset Sculpting Cream Mask has finally landed on site, serving lifted and plump skin in minutes. Keep scrolling for my edit of the best new Sephora beauty buys to bookmark this month.
Why you should trust me:
I’ve been a beauty writer for close to six years now, and testing products is literally part of my job, so it’s safe to say I know ball when it comes to makeup and skincare (not to big myself up). While I have multiple sites I like to shop for my products on – LookFantastic, Cult Beauty and Amazon being a few – Sephora is always the one I go to for exciting new product launches and what the cool girls are buying.
So think of me as your Sephora personal shopper: most of these picks I’ve already tested and worked into my own routine, and the rest are sitting pretty in my basket waiting for the next payday. I’m not just here for cute packaging either, I dig into ingredients, think about what works for different skin types, and properly try things before I tell you to spend your money. All that’s left to say is… let’s go shopping.
Don’t forget to check out our Sephora discount codes to save before you purchase.
