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In addition to dermatologist Dr. Loretta herself, this small, family-owned biz has a team that also includes her two daughters, and is dedicated to formulating cruelty-free, vegan products to help reverse the effects of pollution, light, climate, and irritants on our skin. 

Former BuzzFeed Shopping writer Britt Ross says: “I tried this Dr. Loretta gentle hydrating cleanser for the first time a few months ago, and, can I just say, it’s been a total game changer. I was blessed with dry, red, irritable skin, which only gets even more fun to deal with once the temperature drops — and face cleansers in particular tend to dry me out even more. But not this one! It feels like a dream on my skin — in fact, my face feels even more moisturized after I’ve rinsed it off (and stays that way, despite the fact that I have my heat blaring 24/7 during the winter). True to its name, it’s incredibly gentle, and my skin has never felt softer (or looked happier and *glowier*) after being scrubbed clean. Definitely my new favorite out of all the skincare products I’ve tried in the past year — and as a skincare obsessive, I’ve tried A LOT.”

Promising review: “This Gentle Hydrating Cleanser saved my skin. After years of spending money on drugstore products and medical-grade formulas, I have finally found this holy grail cleanser. I’ve always had combination skin and acne. This cleanses my skin without leaving it tight. It has the best texture of any face soap, lathers easily, and feels clean. Highly recommend giving this product a try, especially if acne has made you anxious about a hydrating cleanser. Noticeably improved my acne, size of my pores, and redness.” —Karina H.

Get it from Dr. Loretta or Dermstore for $40. 



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