Alex and Ani partnered with fantasy phenomenon, A Court of Thorns and Roses (ACOTAR), to launch a jewelry collection inspired by the world of Prythian. The exclusive ACOTAR x Alex and Ani collection brings author Sarah J. Maas’s universe to life through collectible jewelry – beginning with a first drop inspired by the Night Court.
Fueled by a global fanbase and the explosive growth of BookTok, the ACOTAR series has evolved into a culture force. From viral fan art to sold-out events and thriving online communities, readers have built a deeply engaged fanbase that celebrates every detail of the story’s mythology. Facilitated by IMG Licensing, this collaboration honors that connection, bringing tangible pieces of Prythian into the real world.
Drawing directly from the lore and fan-favorite characters of the Night Court, the first collection features eight unique pieces with symbolic nods to power, bravery and love.
The collection captures the essence of the Night Court’s dark romance and fantasy by Alex and Ani’s signature, meaning-driven designs with storytelling detail. Known for its heritage of iconic bracelets and thoughtful, symbolic design, the brand translates Maas’s literary world into wearable art. From celestial elements and winged forms to hidden lockets and engravings, each piece hints at deeper narratives of love and destiny.
“The connection fans have with A Court of Thorns and Roses goes far beyond the page – it’s about identity, empowerment and belonging,” says Prita Kumar, chief executive officer, Alex and Ali. “At Alex and Ani, we believe jewelry should hold meaning and express individuality. This collaboration brings those stories to life through pieces fans can wear as powerful expressions of the worlds and characters that become part of who they are.”
This debut marks the beginning of an ongoing collaboration between Alex and Ani and the ACOTAR universe, with additional story-inspired collections to come this year.
The first ACOTAR x Alex and Ani collection launched on June 4 exclusively on AlexAndAni.com.
