The Amazon Summer Beauty Event is an annual sale featuring beauty and wellness deals from top-rated brands. This year, you’ll find major discounts on favorites like Tarte, Kiehl’s, Medicube and Anastasia Beverly Hills, to name a few. Discounts will vary throughout the event, with a mix of category-specific promotions, spend-and-earn offers and product-specific markdowns. The sale is open to everyone, but Prime members enjoy the added perk of fast, free shipping—you can sign up here to take advantage.

The Amazon Summer Beauty Event begins on April 28 and will take place over the course of two weeks. From now through May 11, shoppers can browse some of the best beauty deals the retailer has to offer. New markdowns will be released daily, so you’ll want to bookmark this page and check back often to be the first to peruse the drops.

Amazon is home to a huge selection of authenticated beauty products, but it’s still possible to come across the occasional counterfeit. To avoid purchasing a knockoff, make sure the item is being sold from the brand’s verified storefront—not a third-party seller. 

When in doubt, double check that your chosen item is “sold and shipped by Amazon.com.” We also recommend reading through shopper reviews for any red flags and comparing the product description and packaging with those found on the brand’s official website.

Yes, Prime Day beauty deals have gotten really good over the past few years. From high-end skincare to cult-favorite hair tools, the discounts tend to run deep across numerous categories. That said, Prime Day typically spans just two days—whereas the upcoming Amazon beauty sale will be live for a full two weeks, giving you plenty of time to shop at your own pace.