BEAUTY fans have been left beaming after two new make-up brands have landed in Primark stores.
So if you’re looking to get your hands on bargain buys to add to your cosmetics bag, then you’ve come to the right place.
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And particularly if you’re missing the beauty buys found in Wilko, prepare to ooze excitement.
Sophian, a fashion and beauty fan from London was left open-mouthed when recently browsing his local Primark store in Charlton.
Amongst the chain’s much-loved beauty section, the content creator spotted the emergence of two iconic make-up brands – Essence and Catrice – both known for their purse-friendly products.
The affordable brands are perfect for all things from lip gloss and mascara, to powder and foundation – and are great for those wanting to look gorgeous whilst on a budget.
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Stunned to see the two viral beauty brands, Sophian took to social media to alert others, leaving hundreds of people beaming.
Alongside his short nine-second clip, the influencer shared love heart eye emojis and captioned his post ‘Catrice and Essence arriving at Primark. Wow.’
He then wrote: “Primark! Excuse me!?”
The beauty enthusiast urged shoppers to “run” to stores fast to check out the new arrivals, particularly the Essence brand, which he described as ‘underrated’.
Not only this, but he claimed that as a result of the new finds, “Primark stepped up the game.”
Clearly overjoyed, he continued: “I am so happy. It made my day.”
The TikTok clip, which was posted under the username @iamsophian just five days ago, has clearly impressed many, as it has quickly amassed 2802,00 views.
Not only this, but it has also racked up 27,200 likes, 377 comments and over 4,700 shares.
Whilst numerous social media users claimed that Irish stores have stocked these beauty brands “for years”, others were gobsmacked by the fabulous news.
TAKE MY MONEY!!!
TikTok user
One person said: “Brb checking my local Primark, you better have not gotten my hopes up for nothing.”
Another added: “I saw this and I SCREAMED IN STORE yesterday.”
A third commented: “A dream come true.”
Why is Primark the place to go to for bargains?
JUST how does Primark do it? Continue delivering on-trend items at such incredible prices? According to bosses, it’s down to four points.
- They “sell a lot of items” – Thanks to that, they are able to make savings by buying in bulk for their 191 UK stores
- They “do very little advertising”
- While their clothes offer the “latest trends”, they “don’t use expensive hangers, tags or labels”.
- And lastly, they try to be “as efficient as possible when transporting products from factories to stores”. This includes things like asking “suppliers to pack our t-shirts so they are ready to go straight on shelf”.
For more information about how Primark keeps their costs so low, and are able to deliver such amazing bargains, visit the Primark website.
Whilst a fourth beamed: “Ummm sorry WHAT!! TAKE MY MONEY!!!”
At the same time, many Wilko fans were particularly overjoyed to see popular brand Essence in Primark.
One bargain hunter wrote: “This is why I miss Wilko.”
Essence mascara is awesome. I got lost without it when Wilko went
TikTok user
A second chimed in: “I’m actually happy because the only way you could get Essence was in a Wilko but they closed.”
Meanwhile, someone else penned: “Essence mascara is awesome. I got lost without it when Wilko went.”
In response, Sophian agreed: “I had [the] same feeling.”
Additionally, someone else asked: “Is this in every Primark store?”
To this, Sophian replied and confirmed: “I think soon it will be yes.”
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Primark’s history
PRIMARK first opened in 1969 as Pennies in Dublin, hoping to provide affordable fashion in Ireland.
A Primark store officially opened as Primark in 1974 in Derby.
The retailer now has 193 stores across the UK and 441 stores worldwide with a goal of running 530 stores by the end of 2026.
