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According to the World Health Organization​ (WHO), in 2023 “an estimated 1.3 billion people experience significant disability, which represents 16% of the world’s population, or one in six of us. A P&G study​ released in 2019 revealed that for this substantial population, “only 4% of companies are actively creating accessible products and services to them.”

As previously reported by CosmeticsDesign​, in the personal care and cosmetics product spaces, companies like Dow are beginning to make more accessible product options available as the demand for more impactful diversity and inclusivity in the marketplace continues to rise.

To learn more about trends in accessible beauty, global beauty industry trend insight platform BEAUTYSTREAMS has recently compiled and published a whitepaper that has “identified the key beauty movements that are set to drive the industry in the next three years across categories and global markets, and then interpreted these trends to best recommend the strategies for brands to adopt in regard to accessible beauty,” said Eleonora Mazzilli, Trend Localization & Business Development Director, North America at BEAUTYSTREAMS.

In part one of this two-part series, we interviewed Mazzilli for her insights into the whitepaper’s key takeaways, including how trends in accessibility can impact the formulation and development of cosmetic and personal care products in the US.  

CDU: Can you provide any background regarding the methodology used to compile the white paper?

Eleonora Mazzilli (EM):​ To create a 360-degree vision on beauty industry insights, at BEAUTYSTREAMS we proceed with what we call the BEAUTYSTREAMS Trend Funnel Methodology, a future outlook methodology that maps trends from the macro to microlevel. Starting from wide-range macro movements and consumer archetypes, we distill key implications for the beauty industry and identify category-specific trends.

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