She may be a born-and-raised California girl with a cowboy boyfriend, but Bella Hadid seems to be parking the laid-back Malibu approach to beauty and channelling something a little more Cilla Black. The model was recently spotted in Beverly Hills in rollers and a smokey eye that would send a Liverpool salon into raptures. While she may have been on set for a shoot, we’re into Bella Hadid’s beauty queen era nonetheless. Clean girl be damned.

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Not since Cher was photographed in the wild in a face mask have we been this excited about a peek at behind-the-scenes glam. The days of barely-there beauty and slick back buns seem to be giving way to something altogether more unapologetic – a look that says, “Yes, I have a Pinterest board of ’80s high-glam inspo pics and a wardrobe that would make Girls Aloud jealous”. In a break from her usual athleisure looks – or cowboy cosplay – Bella’s full face of make-up and roller set is sure to make her a hit on Scouse TikTok. She’s got the tan, the hair and the lashes – all she needs now is to brush up on the accent.

Earlier this year, Sabrina Carpenter set the internet ablaze with her own “Scouse prinny” moment, sporting a bombshell blow-dry worthy of a girls’ night out or a prom pre-drinks. Meanwhile, Dolly Parton – arguably the patron saint of big hair – remains the eternal inspiration behind the higher-the-hair philosophy. With the clutches of indie sleaze finally waning, we’re saying goodbye to slept-in eyeliner and lanky hair. The beauty world is leaning back into full-throttle glamour – think voluminous blow-dries, over-lined lips – because sometimes more really is more. Whether Bella’s latest look is the result of a late-night TikTok spiral or a subtle ode to our Scouse queens, one thing is clear: maximalism is well and truly back. Pass us those rollers, girl.