Finding the right foundation can be a daunting task for beauty consumers since achieving an exact skin tone match is a challenge for even the most seasoned shopper—but Laneige sees the potential to change this with its Bespoke Neo service. This new service invites makeup lovers to a 1:1 consultation to find the best match from the brand’s expansive 150-shade foundation range.

This personalized color diagnosis session begins with a Laneige team member and ends with an Amorepacific-patented beauty robot quickly and hygienically blending the customer’s bespoke shade match. As part of the consultation, customers also benefit from expert recommendations based on their skin type, and Laneige team members also consider how skin tone may vary across the face.