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Dr. Martens has teamed up with London-based brand Smiley on an uplifting collection made to get footwear fans dancing. The collaboration honors both brands’ shared love of music and rebellious optimism.
The partnership resulted in a multi-piece collection ranging in price from $16 to 190, which includes a wide range of standout pieces.
The Dr. Martens’ iconic 1460 boot was revamped to include an all-over Smiley deboss detail that reads slightly psychedelic. The eight-eye boot also features smooth black leather uppers coupled with coordinating bright yellow stitching that pops against the jet-black background.
The footwear is also fitted with yellow eyelets and black lace-up closures all sat atop Dr. Martens’ signature grooved outsoles. Another star style in the collection is their texturally unique 1460 boot in both junior and toddler versions. The remixed classic also includes an all-over graphic smiley print in a doodle-esque style accompanied by supple black hydro leather and unique fuzzy yellow lace-up closures.
The smiley-centric collection also includes preppy oxfords, napped suede slingback mules, a black leather crossbody bag and cotton blend socks all featuring Smiley’s instantly recognizable logo.
In the 90s, Smiley’s logo became synonymous with electronic music subcultures. Meanwhile, Dr. Martens and their products were being laced up by the likes of punk rockers and rebels everywhere, embracing their outcast nature.
Smiley is a London-based brand founded on the principle of spreading joy. In 2022, Smiley celebrated 50 years and launched a campaign inspired by their original slogan “Take the Time to Smile.” Through the aforementioned campaign, the brand partnered with over 60 retailers worldwide to create exhibitions, custom music tracks, product collections and immersive experiences all incorporating the brand’s bright yellow smiley face logo.
Dr. Martens and Smiley’s collection is available for purchase now on Dr. Martens’ website.
About the Author
Amina Ayoud is an Assistant Digital Editor for Footwear News, where she writes stories about everything from celebrity style to breaking fashion and shoe releases. Ayoud cultivated a love of all things fashion early in life thanks to a deep love of fashion history and the luxury industry. In her free time, Ayoud is a self-proclaimed fashion nerd and thriftaholic.
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