Sorbet Island wants to extend its ‘one size fits all’ concept in travel retail
Fashion and accessories brand Sorbet Island has its sights set on expanding its presence within global travel retail, after a successful debut in the channel in partnership with leading retailers including Lagardère Travel Retail, Eurotrade, Duty Free Shops Bermuda, Miles & More and Inflight Service Europe.
Created by Sophia Mamas in 2014, the Sorbet Island brand portfolio features three key categories – swimwear, accessories and jewelry – all designed according to the brand’s key principles of inclusivity, authenticity and positivity.
Crafted in Greece by a passionate team of artisans and creatives, each piece is inspired both by founder Sophia’s childhood memories of summer, and the surrounding Aegean landscape and waters, thereby evoking a feel-good summertime/holiday vibe.
In addition to its vibrant color palette which helps to attract traffic in-store, the functionality and problem-solving features of the Sorbet Island portfolio makes its products ideal for travel retail.
Sorbet Island also offers innovative accessories like this clutch bag which can hold wet swimwear
Designed to be worn by every female figure, its versatile swimwear collection comes in one size, covering XS to XXL and A to G cups, a genuine game-changer for the travel retail industry (and indeed retail in general). The ‘one size fits most’ swimwear is manufactured from a high-quality, hyper-flexible fabric which significantly minimizes inventory complexity. There is also no need for huge warehousing facilities to store different sizes, no need for changing cabins and no need for specialist sales advisors. The collection features six different bikini styles and six one-piece swimsuit cuts, in 24 colors, to accommodate different retailer requirements.
In addition to swimwear, Sorbet Island offers a comprehensive jewelry and accessories collection. Best-sellers include satin bracelets, which can be customized for events, gifting or corporate branding. Other popular items are the brand’s multi-functional cosmetics bags. These incorporate a water-resistant interior, making them the perfect travel companion, as they can be used as a clutch, a cosmetics bag or to transport wet swimwear.
Sorbet Island is sold in over 5,000 stores worldwide. The company’s objective is to build on its domestic presence, and target the entire travel retail ecosystem: airport shops, airlines, cruise ships and in-flight e-Commerce services.
The brand made its travel retail debut a few years ago, via selected collaborations including a pop-up at Munich Airport and listings at Amsterdam Schiphol Airport with Lagardère Travel Retail, and the pre-order online shop of Inflight Service Europe. Following a successful presence at last year’s TFWA Tax Free World Exhibition, the brand secured listings with Duty Free Shops Bermuda and onboard Discover Airlines, supplied high-end skincare house La Prairie with branded accessories for a marketing campaign and created custom bracelets for Air Caraïbes and Oettinger Davidoff.
The success of the Munich Airport pop-up has led to a permanent presence in Terminal 2. Sorbet Island is also showcasing its portfolio at a pop-up in Geneva Airport with Lagardère. At least four more locations with Lagardère Group are planned for 2025, including Paris Orly, Krakow John Paul II International, Nice and Marseille Provence Airports.
Sophia Mamas, Sorbet Island CEO and Founder, said, “Purchasing swimwear has always been a challenge for women for multiple reasons, including body image and confidence, fit and sizing issues, limited options for different body types, style preferences, lack of functionality and comfort. We have revolutionized the market by offering swimwear that always fits. At Sorbet Island we design swimwear that celebrates every female silhouette, embracing the beauty of our diverse and ever-changing bodies.
“We know that travelers often make spontaneous purchases, and the simplicity of one-size swimwear absolutely encourages impulse buying. The assurance that the swimwear will fit without trying it on helps to drive speedy purchase decisions, especially in fast-paced travel settings.
“We are excited to announce significant growth in the travel retail sector, marking a major milestone for the brand. Our mission is to help women all over the world by creating a more inclusive, comfortable, and sustainable product that simplifies the shopping experience during travel and promotes body confidence.”
Sorbet Island is exhibiting at this year’s TFWA Tax Free World Exhibition in Cannes, Bay Village, Bay 22.
REGION International
