There are 250 limited-edition bag charms up for grabs with the supermarket’s latest giveaway.

When it comes to versatility, Lidl is one supermarket that can do it all. From affordable groceries to its viral clothing range, it offers shoppers a lot more than many others.

Now the German discounter is dipping its toes into the world of high-fashion, as it has just launched its very own version of “2025’s must-have fashion accessory” – an assortment of bag charms.

For the fashion buffs among us, it won’t come as a surprise that these miniature trinkets have made a comeback this year, with the now celebrity-loved Labubu bag charms taking the internet by a storm over the past few months.

With high-end brands such as Miu Miu, Louis Vuitton and Versace offering their own designs, and a staggering 400 percent search increase since 2024, there’s no denying what the latest fashion obsession is.

For those who don’t want to pay luxurious prices, Lidl has launched a giveaway for its own assortment of bag charms, offering shoppers the chance to bag one completely free of charge.

Available from today, Wednesday, May 28, all shoppers need to do to be in with the chance of winning is simply enter their details online here. However, it won’t be available for long, as the deadline for submissions is next week, Thursday, June 4.

There’s 250 up for grabs in total, with six different designs that have all been inspired by some of the supermarket’s viral and cult-like products from its iconic Middle Aisle and in-store bakery.

For those who are a fan of the bestselling all butter croissant, there is a miniature trinket that resembles the flaky pastry that is said to sell 122 times every minute, allowing devoted fans to where their love for it on their handbags.

It’s not the only viral product that has been turned into a bag charm, as the limited collection has reimagined the sell-out leopard print kettle into a holographic charm form for a bit of wild touch.

Shoppers could also be in with the chance of winning a replica of the supermarket’s teddy bear, a Christmas icon, alongside a trio of juicy Oakland tomatoes and a squishy version of the Lidl logo.

This isn’t the first time that Lidl has offered its own spin on a haute-couture trend, as last year saw the launch of its very-own luxury handbag that was designed to resemble its beloved all butter croissant.

Costing £50, the statement piece, which was designed in collaboration with Italian-American designer Nick Bentel, was said to be so popular that it sold out within just two minutes of being launched.

As for the new limited-edition bag charms, they will only be around for a limited amount of time, with eager shoppers able to now submit their personal details with one of the supermarket’s entry forms here.

Entrants must be 18 years or older and live in the UK, excluding Northern Ireland. Owing to its limited nature, only one entry is allowed, with extra entries resulting in a disqualification.

Lidl’s bag charms giveaway is available until 23:59pm on Wednesday, June 4 and the full terms and conditions can be found here.