Top professionals count best-sellers under $25 from brands like e.l.f. Cosmetics, Briogeo, Maybelline New York, and Ilia Beauty among the must-haves in their kits—evidence that creating impactful beauty doesn’t have to be expensive. Looking for more proof? We’ve rounded up some of the key products stars wore to the 2025 Grammys, from Sabrina Carpenter’s $13 moisture-locking body spray to Doechii’s budget-friendly Grammys hair essentials.
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Every product on this page was chosen by a Harper’s BAZAAR editor. We may earn commission on some of the items you choose to buy.
Aquaphor
Ointment Body Spray
To keep Best Pop Vocal Album winner Sabrina Carpenter’s skin soft and smooth all evening, artist Carolina Gonzalez reached for Aquaphor’s Ointment body spray for grease-free hydration and extra radiance.
e.l.f. Cosmetics
Soft Glam Foundation in 50 Deep Warm and 54 Deep Neutral
Wicked star Cynthia Erivo wore a monochromatic chocolate makeup look on the red carpet and Grammys stage, which included a blend of two e.l.f. Cosmetics foundations. “She called me literally two hours before glam and said, ‘What do you think about a fully brown look? Like, including brown lashes?’ celebrity artist Joanna Simkin says in a statement about the star’s beauty look. “I’m always into tonal makeup, so I immediately agreed. I loved that it came together as a last-minute idea that worked so well.”
Urban Decay
24/7 Waterline Eye Pencil in Legend
Celebrity artist Dee Carrion exclusively used Urban Decay products to create Grammy star Doechii’s winning makeup look. “On her eyes, I used the Naked2 eyeshadow palette to create this stunning look,” Carrion says in a statement. “To add even more definition and dimension I tight-lined with the 24/7 Waterline eye pencils in Legend and Tootsie.”
Briogeo
Briogeo Style + Treat Yuzu + Plum Oil Hair Styling Sleek Stick
Along with using staples from Tangle Teezer and WavyTalk to create singer Gracie Abrams’s red carpet hair, this styling stick from Briogeo served as the finishing touch for the star’s sleek bob.
“The inspiration for Gracie’s hair is shine,” celebrity stylist Bobby Eliot previously said of her Grammys look. “We wanted the hair to be effortless and simple to complement the dress and for the hair to feel moveable and soft.”
Maybelline New York
Super Stay Teddy Lip Tint in Current Mood
Now 18% Off
Miley Cyrus didn’t have to worry about her lipstick budget while accepting and presenting awards at last night’s ceremony with this long-wearing tint from Maybelline. Celebrity artist James Kaliardos reached for the creamy matte-finish formula in the shade Current Mood and topped it with the brand’s Lifter Plump Lip Gloss in Hot Honey to complete the look.
John Frieda
Frizz Ease Moisture Barrier Hairspray
To ensure singer-songwriter Kali Uchis’s red carpet-worthy hair stayed in place all night, stylist Jesus Guerrero used this hairspray from John Frieda to keep it looking polished, bouncy, and frizz-free.
Tgin
Miracle Styling Multi-Use Setting Foam
Doechii’s intricate braids from the 2025 Grammys were among our favorites of the night. Stylist Malcolm Marquez used products from Tgin, including the brand’s hair and scalp oil and this versatile mousse, to refine her sculpted look.
Keys Soulcare
Sheer Flush Cheek Tint in Undeniable
Dr. Dre Global Impact Award recipient Alicia Keys’s subtle flush was courtesy of this buildable cheek tint from her eponymous brand Keys Soulcare.
Lancôme
Idôle Liner Waterproof Liquid Eyeliner in Glossy Black
Singer Olivia Rodrigo’s Grammys beauty look was largely inspired by the 90s era. “Olivia’s vintage Versace moment called for a nod to the 90s—effortless, sultry, and undeniably cool,” celebrity artist Melissa Hernandez says of her makeup. “We wanted the makeup to feel polished yet lived-in, balancing soft definition with a youthful edge. The liner adds structure, while the skin remains fresh and radiant, creating a look that feels both timeless and of the moment.”
Ilia Beauty
In Full Micro-Tip Brow Pencil in Dark Brown
Grammy-nominated singer-songwriter Clario’s red carpet makeup was crafted by celebrity artist Amber Dreadon using best-sellers from Ilia Beauty. “The overall vibe for Clairo’s look was a touch of Bettie Page,” Dreadon says in a statement. “[We kept] it new and minimal with subtle luminous textures and a winged eye that is more 90-degree angle than a classic retro wing might be.”
Nexxus
Ultra Lightweight Hair Oil Repair & Nourish
Now 18% Off
In addition to makeup from Maybelline New York, Cyrus’s layered jellyfish hairstyle was perfected by celebrity stylist Bob Recine for Nexxus. “Miley isn’t a fan of heavy hair sprays and gels so I used the Nexxus Repair & Nourish Ultra Lightweight Hair Oil–it gives a glassy mirror reflective shine,” he told Bazaar. “I really like using this product in particular, because it brings back the elasticity and nourishes strands.”
Danessa Myricks Beauty
Yummy Skin Blurring Balm Powder Lowlighter in Unbothered
Cardi B’s glamourous Grammys beauty, crafted by celebrity artist Erika La Pearl, only consisted of a handful of Danessa Myricks Beauty products. This balm-to-powder highlighter made the cut and added a soft finishing touch to the star’s overall makeup look.
CoverGirl
Lash Blast Supercloud Mascara
Now 23% Off
To finish Grammy Award-nominee Kelsea Ballerini’s eye makeup, celebrity artist Kelsey Deenihan Fisher used a few coats of this lightweight volumizing and lengthening favorite from CoverGirl.
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