To kickstart London Fashion Week, Harris Reed unveiled his autumn/winter 2025 collection, titled Gilded. Opening the show was none other than Florence Pugh, who instructed the front row to “be unruly, be reckless, and be loud”. The Oscar nominee’s rousing speech set the tone for a show with all the theatricality Reed is known for.
That same sense of drama also informed the beauty. Hair was led by Ali Pirzadeh, who curated two ultra-sleek looks. First a structural mid-ponytail that was gelled down at the scalp but became more pliable as the hair cascaded down. Pirzadeh used the Dyson Chitosan™ Pre-Style Cream to prep the hair before styling, before going in with the Dyson Supersonic r™ Professional Hair Dryer and Post-Style Serum to lock everything in place.
The second hairstyle was a circular twisted bun. “We wanted to step away from traditional chignons – each bun is hand-sewn with a crochet needle and thread, which harks back to Reed’s demi couture style,” Pirzadeh told British Vogue. “I wanted the hair to look really luxurious,” Reed added. It was important to have beauty elements that “really juxtaposed the severity of the clothes”, the designer said.
