Sephora’s annual Savings Event is not only an excellent opportunity to refresh your beauty collection but also a chance to support Black-owned beauty brands. Influential figures like Jackie Aina and Brooke DeVard have been instrumental in highlighting the importance of inclusivity and representation in the beauty industry.

Aina, a prominent beauty influencer, has consistently advocated for diversity and has even launched her own brand, FORVR Mood, available at Sephora. Similarly, DeVard, host of the “Naked Beauty” podcast, has fostered unfiltered conversations about beauty trends and self-care, emphasizing the significance of supporting Black-owned businesses.

Advocacy like theirs, along with the work of organizations like The Black Beauty Club, has sparked a powerful shift—encouraging beauty lovers to support and prioritize Black-owned brands. By continuing to amplify this movement, it pushes the beauty industry toward greater inclusivity and lasting change.

From April 4 to April 14, 2025, Beauty Insider members can enjoy significant discounts: Rouge members receive 20% off, VIB members get 15% off, and Insiders enjoy 10% off sitewide with the code SAVEMORE. Additionally, Sephora Collection products are 30% off.

Here’s a curated roundup of fan-favorite products from Black-owned brands that have been trending across social media, organized by category.

Makeup

Range Beauty True Intentions Hydrating Foundation
This foundation is formulated to suit sensitive and acne-prone skin, offering buildable coverage with a natural finish. It features a lightweight texture and includes ingredients often chosen for their skin-supportive properties, making it a popular option for those looking for both comfort and performance.

Pat McGrath Labs Mothership X Eyeshadow Palette: Moonlit Seduction This palette contains ten highly pigmented shades in a range of finishes, designed to create a variety of eye looks. It is frequently highlighted for its smooth texture, ease of blending, and strong color payoff.

Fenty Beauty by Rihanna Match Stix Matte Contour Skinstick
This long-wearing contour stick is designed to offer buildable coverage and smooth application, making it easier to blend without caking. Its stick format allows for precise placement, and it features undertones that are often noted for enhancing natural-looking definition.

Ami Colé Skin-Enhancing Tint
This clean, lightweight tint is formulated to suit melanin-rich skin tones, aiming to even out complexion and add a radiant glow. It provides light-to-medium coverage with a dewy finish, and is often recommended for balanced to dry skin types due to its breathable texture and hydrating formula.

Danessa Myricks Beauty Yummy Skin Blurring Balm Powder This innovative balm-to-powder formula blurs imperfections and controls oil, providing a natural, skin-like finish. Highly rated for its versatility and effectiveness, it has been praised for giving the skin a blurred, airbrushed effect without feeling heavy.

LYS Beauty Triple Fix Serum Foundation This serum-based foundation provides buildable, medium coverage with a natural finish. It includes ingredients such as Ashwagandha, Hyaluronic Acid, Turmeric, and Avocado Oil, which are commonly used for their skin-nourishing benefits. It is often noted for its effectiveness in minimizing the appearance of redness, blemishes, and dark spots across a range of skin types and tones.

Skincare

Eadem Milk Marvel Dark Spot Serum with Niacinamide and Vitamin C Formulated to target dark spots and post-acne marks commonly experienced in skin of color, this serum combines niacinamide and vitamin C to help improve brightness and promote a more even tone. It is frequently recognized for its gentle yet effective performance.

Topicals Faded Serum for Dark Spots & Discoloration This serum is designed to help diminish discoloration, post-blemish marks, scars, and dark spots, supporting a more even skin tone over time. It is commonly noted for its effectiveness across different skin types, with many users reporting improvements in acne-related marks and enhanced overall brightness.

Shani Darden Skin Care Retinol Reform® This retinol serum is widely recognized for its role in improving skin texture and reducing the appearance of fine lines and wrinkles. Often described as a cult favorite, it is formulated to deliver noticeable results while minimizing the risk of irritation. Users frequently report smoother, clearer, and more radiant skin with consistent use.

Rose Ingleton MD FutureBright Brightening Dark Spot Vitamin C Serum
Developed by dermatologist Dr. Rose Ingleton, this serum is designed to address dark spots and uneven skin tone. It aims to support a brighter, more radiant complexion and is often noted for its gentle, yet effective formulation suitable for a range of skin types.

Cay Skin Isle Lip Balm SPF 30 with Sea Moss and Aloe Stem Cells
This lip balm, created by supermodel Winnie Harlow, is formulated to offer sun protection while delivering hydration and nourishment to the lips. It is often recognized for its lightweight, non-sticky texture and soft, glossy finish.

Haircare

PATTERN by Tracee Ellis Ross Hydration Shampoo
This shampoo is designed to gently cleanse while delivering hydration, particularly for curly and coily hair types. Formulated with ingredients like aloe vera and honey, it is frequently highlighted for its moisturizing benefits. Many users have shared that their hair feels noticeably smooth, similar to the effects of using a conditioner.

BREAD BEAUTY SUPPLY Hair Oil Everyday Gloss
This lightweight hair oil is formulated to enhance shine and nourish strands without leaving a heavy or greasy feel. Suitable for a range of hair types, it’s often praised for its pleasant scent and overall effectiveness. Users frequently note its ability to tame frizz and smooth flyaways, making it a staple in many haircare routines.

Sienna Naturals Co-founded by Issa Rae Hydrating H.A.P.I. Shampoo
This shampoo is formulated to cleanse and hydrate textured hair while supporting overall scalp health. It is often highlighted for its gentle cleansing properties and ability to enhance moisture retention and curl definition. Users frequently mention improved slip and manageability after use.

Briogeo’s Scalp Revival™ Rosemary Pre-Wash Scalp and Hair Oil is a moisturizing treatment designed to soothe and balance a dry, itchy scalp while nourishing the hair. Formulated with a blend of natural oils and vitamins, this pre-wash treatment aims to promote a healthier scalp environment and strengthen hair strands.

Melanin Hair Care Multi-Use Pure Oil Blend
This lightweight, non-greasy oil blend is formulated to soften and hydrate both hair and skin. Its multi-use nature makes it a versatile addition to any routine—commonly used as a sealant, a nourishing scalp treatment, or mixed into deep conditioners for added moisture.

Adowoa Beauty Baomint Moisturizing Curl Defining Gel
This gel is formulated to offer a soft, flexible hold while boosting curl definition and delivering moisture. Free from harsh chemicals, it is suitable for a wide range of curl patterns and is often chosen for its ability to style without stiffness or buildup.

Fragrances

FORVR Mood, founded by beauty influencer Jackie Aina, includes a line of fine fragrances developed to appeal to a range of scent preferences. One of the standout offerings, I Am Her Eau de Parfum, features a blend of raspberry, pear, and red velvet cake accord, creating a sweet and feminine profile. The fragrance is positioned as bold and attention-grabbing, designed to leave a lasting impression.

BROWN GIRL Jane Eau de Parfum
These fine fragrances are designed to inspire, blending distinctive notes for unforgettable scents. The Discovery Set offers a chance to sample a range, with standouts like “Casablanca” praised for its warm, spicy, and comforting profile.

World of Chris Collins Harlem Nights Eau de Parfum
This luxurious fragrance channels the spirit of Harlem’s vibrant nightlife with rich notes of rum, saffron, and vanilla. Known for its bold and captivating scent, it stands out as a refined and distinctive choice.

Support goes beyond skin tone—join the movement and shop Black-owned beauty to champion inclusivity, innovation and excellence in every product.