Vogue editors buy their handbags on luxury second-hand sites; Carrie Johnson paid £45 to rent her designer bridal gown. Even Hollywood stars now like to boast that their red carpet outfits are vintage, darling. Forget brand new — the buzzwords are pre-own and pre-loved. But would you buy second-hand make-up?

Apparently many are. They are shopping for it on the re-commerce cosmetics platform Glou Beauty. The US-based website, founded in 2018 by Karen Lee, stocks cut-price cosmetic cast-offs in three categories: new, swatched (opened once) and used.

Lee’s site stocks all the hot make-up brands. A used nude eye-shadow palette from Huda Beauty, £62 new, is on sale for $55 (around £43). Two pre-owned bottles of Charlotte Tilbury’s bestselling foundation have already been snapped up.