Wrangler is stepping into the kitchen with a new collaboration.
The heritage denim brand teamed with Made In Cookware, a U.S. fourth-generation kitchen supply company, to launch a collection of versatile apparel and accessories “that feels at home both on the stovetop and the open range.”
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“Wrangler has been synonymous with American craftsmanship for generations. Partnering with Made In brings that legacy into a new arena,” said John Meagher, VP of global brand marketing at Wrangler.
Both brands applied their respected material expertise to the “built to last” collection. “Teaming up with an iconic American brand like Wrangler is a dream,” said Jake Kalick, co-founder and president of Made In. “We share an obsession with raw material, craftsmanship, and making things that work.”
The apparel collection features a cotton indigo twill chef shirt with golden embroidery and brown horn pearled snaps. The lightweight shirt also comes with single-point yokes from front to back, a lower patch pocket with Wrangler’s signature ‘W’ stitching, and slots on the left sleeve for go-to utensils.
A cotton denim apron, outfitted with two patch pockets and utensil slots across the chest, has leather tabs and extra snaps for a comfortable fit. A versatile chef chore jacket and a T-shirt with a cowboy-inspired “Home on the Range” graphic are also available.
The collection also includes three of Made In’s award-winning French knives—a chef knife, utility knife, and paring knife—with unique denim micarta knife handles. Every knife is forged by a fifth-generation bladesmith in Thiers, France and hardened with nitrogen. Instead of being welded together, they are crafted from a single rod of stainless steel that extends from tip to handle, resulting in sharper, balanced blades.
The collaboration will be available on Wrangler and Made In’s websites. Apparel retails for $34.99-$114.99, and the 3-piece knife set retailing for $369. Individual knife prices range from $129-$189.
The collection with Made In is Wrangler’s second food-relation collaboration this year. In February, Wrangler teamed with the Texan burger chain Whataburger for a collection of tees and denim.
