Italian sportscar manufacturer Lamborghini on Thursday reported record sales in 2023 with worldwide deliveries exceeding 10,000 units for the first time, helped by the success of its Urus SUV. “2023 was the best year ever recorded,” the brand said in a press release, with sales up 12.1 per cent to 2.66 billion euros (USD 2.9 billion) and deliveries up 9.5 per cent to 10,112 vehicles.
Operating profit reached 723 million euros, up 17.8 per cent, with operating margins widening to 27.2 per cent, said Lamborghini, which is owned by German automaker Volkswagen.
continued below
CEO Stephan Winkelmann said the record performance “means that our choices and vision were correct and contributed to the company’s organic growth”.
All remaining production of gas-engine versions of the Urus SUV and the Huracan sports car is already fully sold out before their replacement by new hybrid versions at the end of 2024.
A successor to the Huracan would also be unveiled this year, he said.
Meanwhile, there is a two-year wait for the Revuelto supercar, Lamborghini said.
The sportscar brand, which celebrated its 60th anniversary last year, makes its debut this year in the premier category of the world endurance championship, with its hybrid racing car SC63.
It plans to release its first fully electric car, a four-seat coupe, in 2028.
In India, younger consumers are revving up demand for the luxury car maker as per senior company executives quoted in earlier media reports.
The car maker has seen its order books filling up as super rich consumers across the world are not slamming the brakes on luxury car shopping, though other luxury categories have hinted at a slowdown.
(Inputs from BE Staff)
Join the community of 2M+ industry professionals
Subscribe to our newsletter to get latest insights & analysis.
Download ETBrandEquity App
- Get Realtime updates
- Save your favourite articles