We asked Lamagna if a new Alfa sports car would have to be electric, to which he replied: “We are evaluating the best options. There are many choices on the table, so flexibility is key.”

We were also curious to know his thoughts on electric cars, such as the Hyundai Ioniq 5 N, which have used some virtual trickery to create a more engaging driving experience. 

“Personally, I’m not in favour of, I would say, in faking an experience like that,” Lamagna responded. “ In Alfa, we believe in a true experience. So, regardless of the fact that you have a sound or not, we want to do something that has to be real, people have to fall in love anyway with the car, even if it is electric, it doesn’t matter. 

“Honestly, I don’t see that as a big thing for our customers. But again, we need to be committed to the experience somehow.”

How the £1.7 million Alfa Romeo 33 Stradale got made

Marketing boss Fiorio described Alfa Romeo to us as “a very sporty brand, but always sort of reachable”, so we asked him how that computes with the company’s latest halo product: the 33 Stradale, just 33 of which are being built and each costing around £1.7million.

He told us the 33 Stradale was not just a “manifesto” for the brand, it was a project born from motorsport and “was done by a crazy bunch of people that said, okay, let’s go against the odds”.

He continued: “It was a project managed outside the normal, day-to-day business of the company. The agreement was to not impact the brand’s day-to-day activities, because if it did that then we wouldn’t do it.

“But if you want to do it, you want to dream or play, prove yourself that you are not impacting anything and that you can self-sustain that business on the pinnacle of the brand, then we are okay in supporting you.”

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