New cars have gotten expensive regardless of the badge on their hood, but there is still a distinction between the bestselling mainstream models and the market for luxury vehicles. After rounding up the bestselling vehicles overall and the bestselling electric vehicles, we decided to rank the bestselling luxury vehicles to see which upscale marques are moving lots of metal so far in 2025. This list includes vehicles that we categorize in luxury segments, and you probably won’t find it surprising that they’re all crossovers. We will update this list quarterly as new sales reports are released.
BMW X3: 11,235 units sold
The X3 compact luxury SUV recently underwent a redesign for the 2025 model year. Sales were down 32 percent in the first quarter, but it remained the second bestselling BMW model. We’ll see if it can catch up to its rivals throughout the rest of the year.
Cadillac Escalade: 12,683 units sold
At this point, the name Escalade has nearly as much brand cachet as Cadillac does, so it’s no surprise that this full-size luxury SUV is the marque’s bestseller. This number does not include the new electric derivative, the Escalade IQ, which sold 1956 units.
Volvo XC60: 12,706 units sold
The only Volvo that makes it on this list is the XC60, the Swedish automaker’s compact luxury SUV. It’s receiving a refresh for the 2026 model year (pictured) with a new grille and other visual tweaks, so we’ll see how the updated models perform in sales throughout the year as it starts to reach U.S. dealerships.
Mercedes-Benz GLC-Class: 13,020 units sold
The GLC’s lineup is broad, with a plug-in hybrid option, a slope-backed coupe variant, and two AMG performance models, the GLC43 and the GLC63. These all combined with the standard GLC300 SUV to make for a strong showing in the first quarter, as it beat last year’s sales by a significant margin.
Audi Q5: 13,659 units sold
There’s a new Q5 (pictured) that’s set to arrive soon. For now, the old model is still racking up plenty of sales. The numbers were up 19 percent through the first quarter, and Audi says it will sell the old and new models alongside each other for the 2025 model year. Deliveries of the new car are scheduled to start in May.
Mercedes-Benz GLE-Class: 14,026 units sold
Though the GLE-class SUV couldn’t quite match its rival from BMW, it was still the bestselling vehicle in Mercedes’ lineup. These numbers include the AMG performance versions, the GLE Coupe, and the plug-in hybrid GLC450e.
Buick Envision: 15,485 units sold
Though Buick isn’t a full-bore luxury brand like many of the others on this list, its Envision crossover competes in the compact luxury SUV segment due to its pricing, specs, and size. It was refreshed for 2024 with a new front-end design, and its sales are up considerably over this time last year.
BMW X5: 17,438 units sold
SUVs are now BMW’s bread and butter, and the mid-size X5 is the bestselling BMW by a wide margin. Sales were up 17 percent through the first quarter, even though the current generation—which has been around since the 2019 model year—is probably nearing the end of its life cycle.
Lexus NX: 17,992 units sold
The NX isn’t the smallest Lexus SUV—that would be the UX—but it competes in the subcompact luxury SUV segment along with models such as the Audi Q3 and BMW X1. It outsells all of those, however, and its sales were up 5 percent through the first quarter when compared with last year.
Lexus RX: 24,716 units sold
The RX is arguably the luxury crossover that started it all, and it remains the most popular premium vehicle in the U.S. Although its sales were down 7 percent compared with last year, it still retained its crown over its little sibling, the NX, by a wide margin.
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