AI hardware often falls short because companies prioritize gimmicks and features over fundamental design principles and practical usability. 

Jony Ive’s involvement marks a significant shift, focusing on tackling core interface challenges rather than just incorporating more sensors, potentially leading to more effective and user-friendly AI hardware.

The real market opportunity lies in addressing screen addiction, a significant issue in the tech industry, particularly in smartphones, , gaming, and desktop usage. As consumers increasingly prioritize digital wellness, they’re seeking devices that offer more than just entertainment value, driving demand for solutions that promote healthier screen habits.

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