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Audi Statistics By Revenue, Unit Sales, Product Launch, Market And Country

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Introduction

Audi Statistics: Audi AG, a leading German automobile manufacturer, is renowned for its luxury vehicles, superior engineering, and innovative technology. Headquartered in Ingolstadt, Germany, Audi is a subsidiary of the Volkswagen Group and is recognized worldwide for its premium cars and commitment to sustainability. Over the decades, Audi has evolved through mergers and innovations, notably becoming part of the Auto Union in 1932, which later integrated into the Volkswagen Group in the 1960s.

Let’s examine some key facts about Audi, including sales, electric vehicles, performance models, and more.

Editor’s Choice

  • Audi delivered 1.8 million vehicles worldwide in the first half of 2024, a slight increase from the previous year.
  • During the same period, Audi generated revenue of USD 35 billion, which will reach around USD 69 billion by the end of 2024.
  • The operating profit stood at USD 2.8 billion, reflecting a stable operating margin of 8%.
  • Meanwhile, continues to invest heavily in research and development, with 7.8% of revenue dedicated to R&D efforts.
  • The net cash flow is expected to be between USD 2.5 billion and USD 3.5 billion in 2024.
  • Moreover, by 2024, the total number of Audi (passenger Cars) sold out will be around 1,434.8 units.
  • Based on the fuel or drive type of Audi, diesel cars will capture the highest share of 76.91%, followed by petrol cars (10.77%), electric cars (9.66%), and hybrid cars (2.67%).
  • The average Carbon dioxide emission of Audi Cars will reach around 59 grams CO2 per kilometer by 2024, a decrease from 2023, which was 68 gm/km.
  • Audi Statistics further state that the American Audi passenger car market will reach 11 billion US dollars in the current year.
  • Audi aims to achieve net carbon neutrality at all production sites by 2025. Currently, three major plants are already carbon neutral.

Audi Statistics By Unit Sales

(Source: statista.com)

  • It is expected that by 2024, the total number of Audi (passenger Cars) sold out will be around 1,434.8 units, an increase from last year, resulting in 1,328.3 units.
  • Furthermore, the Statista reports have predicted that Audi sales (in thousand units) in the coming years, represented as 2025 (1,475.9), 2026 (1,434.1), 2027 (1,397.0), and 2028 (1,416.0).

Similarly, the above graph elaborates the Audi Unit Sales (in thousand vehicles) Statistics by Type of Vehicles in the table below from 2023 to 2028:

Year

Executive Car Large Cars Luxury Cars Medium Cars Small Cars Sports Cars SUVs
2023 248.2 371.7 11.3 182.3 63.3 10.6

440.9

2024

261.3 386.2 12.1 192.7 73.7 11.3 497.5
2025 266.2 391.8 12.2 193.9 79.0 12.6

520.3

2026

261.7 384.1 12.3 187.4 74.3 11.8 502.6
2027 258.6 379.0 12.2 187.5 70.8 11.9

477.0

2028

261.6 384.1 12.5 193.1 72.5 12.5

479.7

By Fuel or Drive-Type Share

(Source: statista.com)

  • Audi Statistics reports that in 2024, based on the fuel or drive type of Audi, diesel cars will capture the highest share of 76.91%, followed by petrol cars (10.77%), electric cars (9.66%), and hybrid cars (2.67%).
  • Meanwhile, in 2023, Audi cars’ fuel type share was slightly different, with diesel (78.70%), petrol (11.78%), electric (7.29%), and hybrid (2.23%).

Besides, the table below elaborates on the drive type shares from 2025 to 2028:

Year

Diesel Electric Hybrid

Petrol

2025

74.55% 11.99% 3.15% 10.32%
2026 72.23% 14.45% 3.56%

9.76%

2027

68.83% 17.94% 3.96% 9.26%
2028 65.71% 22.31% 4.21%

7.77%

By Autonomous Driving Level

(Source: statista.com)

  • A report published by Statista claims that in 2023, Audi’s autonomous driving level share was segmented into two categories: Autonomous 1 (62%) and Autonomous 2 (38%).

Furthermore, the autonomous driving level shares from 2024 to 2028 is represented below:

Year

Autonomous 1 Autonomous 2

Autonomous 3

2024

61% 38% 1%
2025 60% 39%

1%

2026

58% 40% 2%
2027 56% 41%

3%

2028

55% 41%

4%

By Average, CO2 emission

audi-passenger-cars-worldwide-average-co2-emission

(Reference: statista.com)

  • Audi Statistics further states that the average Carbon dioxide emission of Audi Cars will reach around 59 grams CO2 per kilometer by 2024, a decrease from 2023, which was 68 gm/km.
  • On the other hand, the expected average CO2 emissions (in gm/Km) are supposed to be 2025 (54), 2026 (50), 2027 (45), and 2028 (41).

By Revenue

(Source: statista.com)

  • The total revenue generated by Audi passenger cars in 2023 was USD 64 billion, which increased from USD 58 billion in 2022.
  • Audi Statistics also show that by the end of 2024, revenue will be approximately USD 69 billion.
  • However, revenue (in billion USD) expected to be in the next years is supposed to be 2025 (71), 2026 (70), 2027 (68), and 2028 (69).

Similarly, the table below describes the segmental revenue analyses (in billion USD) by Type of Audi Vehicles from 2023 to 2028:

Year

Executive Car Large Cars Luxury Cars Medium Cars Small Cars Sports Cars SUVs
2023 16 17 2 6 2 1

22

2024

16 18 2 6 2 1 25
2025 17 18 2 6 2 1

26

2026

17 18 2 6 2 1 25
2027 16 17 2 6 2 1

24

2028

16 18 2 6 2 1

24

 By Average Price

brand-manufacturers-share-in-2022-and-2023-estimated

(Source: statista.com)

Audi Statistics also elaborates on the average price (in thousand USD) for different types of Audi vehicles in the table below:

Year

Executive Car Large Cars Luxury Cars Medium Cars Small Cars Sports Cars SUVs
2023 62 46 144 31 26 49

51

2024

63 46 144 32 25 49 50
2025 63 46 145 31 26 48

49

2026

64 46 147 32 26 48 50
2027 63 46 148 32 26 49

50

2028

63 46 150 32 26 49

50

(Source: statista.com)

Global Revenue Comparison of Audi By Country

  • China will generate Audi’s highest revenue, amounting to approximately USD 29 billion.
  • The market’s annual growth rate will reach 1.22% from 2024 to 2028, significantly contributing to the company’s overall market volume, which will reach USD 31 billion by 2028.
  • Furthermore, the estimated revenue generated by the other top four countries in 2024 is followed by Germany (USD 8,767 million), the United States (USD 9 billion), the United Kingdom (USD 4 billion), and France (USD 2,068 million).

By Region

Asia:

  • Based on Audi Statistics, revenue in Asia is expected to amount to 32 billion US dollars by the end of 2024.
  • Furthermore, Audi Statistics by 2028 show that the Audi unit sales will reach 665.7k vehicles.
  • As of today, the volume-weighted average price resulted in US$50K.
  • The market volume will reach US$33 billion by 2028, with an annual growth rate of 1.33% between 2024 and 2028.

Europe:

  • The revenue in the European market is estimated to reach US$26 billion in 2024.
  • By 2028, the total unit sales will reach 541.4k vehicles.
  • The volume-weighted average price of Audi will amount to US$45k.
  • However, the annual growth rate is estimated to be -2.15%, reaching US$24 billion by 2028.

Americas:

  • Audi Statistics further state that the American Audi passenger car market is expected to reach 11 billion US dollars in the current year.
  • In addition, the revenue will grow at a CAGR of -0.42% between 2024 and 2028, reaching USD 11 billion by the forecast period.
  • By 2028, Audi Statistics estimates that the Audi unit sales will reach 195.6K vehicles.
  • As of 2024, the volume-weighted average price will reach USD 53k.

Africa:

  • The African Audi passenger car market is estimated to amount to US$520 million in 2024.
  • By 2028, the total sales are projected at 13.3K vehicles.
  • In addition, the volume-weighted average price will amount to USD 44K.
  • The revenue will grow at a CAGR of 4.44% (from 2024 to 2028), reaching a market volume of USD 619 million in the forecasted time.

Current Models of Audi Statistics By Year

Body Type

Name

Year

Cars

Luxury sedan

The Audi A8 1994
Executive sedan and station wagon The Audi A6

1994

Compact executive sedan and station wagon

The Audi A4 1994
Subcompact executive hatchback and sedan The Audi A3

1996

Compact executive coupe, cabriolet, and liftback

The Audi A5 2007
Hatchback The Audi A1

2010

Executive liftback sedan

The Audi A7 2010
All-electric executive sedan The Audi e-tron GT

2020

SUVs/Crossovers

Compact luxury crossover SUV

The Audi Q5 2008
Coupe SUV version of the Q5 with a sloping rear roofline

2021

Subcompact luxury crossover SUV

The Audi Q2 2017
Subcompact luxury crossover SUV The Audi Q3

2011

Coupe SUV version of the Q3 with a sloping rear roofline

2019
All-electric compact luxury crossover SUV The Audi Q4 e-tron

2021

Coupe SUV version of the Q4 e-tron with a sloping rear roofline

Mid-size luxury crossover SUV The Audi Q7

2005

Mid-size luxury crossover SUV, Audi’s flagship SUV globally

The Audi Q8 2018
All-electric mid-size luxury crossover SUV The Audi Q8 e-tron

2018

Coupe SUV version of the e-tron with a sloping rear roofline

2020

Historic Audi Models By Year

Year

Model
2024

Audi Q6 e-tron

2022-2024

Audi Q6
2022-2024

Audi Q5 e-tron

2021-2024

Audi Q4 e-tron
2020-2024

Audi e-tron GT

2020-2024

Audi A3 (8Y)
2019-2024

Audi A1 (GB)

2018-2024

Audi Q8 e-tron
2018-2024

Audi A7 (4K8)

2018-2024

Audi A6 (C8)
2018-2024

Audi Q8

2018-2024

Audi Q3 (F3)
2014-2023

Audi TT (Mk3)

2017-2024

Audi A8 (D5)
2017-2024

Audi Q2

2016-2024

Audi Q5 (80A)
2016-2024

Audi A5 Second generation

2015-2024

Audi R8 (Type 4S)

2015-2024

Audi Q7 (4M)
2015-2024

Audi A4 (B9)

2012-2020

Audi A3 (8V)
2011-2018

Audi Q3 (8U)

2011-2018

Audi A6 (C7)
2010-2017

Audi A8 (D4)

2010-2018

Audi A7 (4G8)
2010-2018

Audi A1 (8X)

2006-2015

Audi R8 (Type 42)
2008-2017

Audi Q5 (8R)

2007-2016

Audi A5 First generation
2007-2015

Audi A4 (B8)

2006-2014

Audi TT (Mk2)
2005-2015

Audi Q7 (4L)

2004-2011

Audi A6 (C6)
2004-2009

Audi A4 (B7)

2003-2013

Audi A3 (8P)
2003-2010

Audi A8 (D3)

2001-2006

Audi A4 (B6)
1993

Audi 90

1999-2006

Audi A2
1998-2006

Audi TT (Mk1)

1997

Audi Duo
1997-2006

Audi A6 (C5)

1996-2003

Audi A3 (8L)
1994-2001

Audi A4 (B5)

1994-2002

Audi A8 (D2)
1994-1997

Audi A6 (C4)

1991-2000

Audi Cabriolet
1991-1996

Audi 80

1991-1998

Audi 100/A6
1988-1995

Audi Coupé

1988-1995

Audi V8
1986-1991

Audi 90

1986-1991

Audi 80
1983-1984

Audi Sport Quattro

1980-1988

Audi Coupé
1984-1987

Audi 90

1981-1983

Audi 5+5
1980-1987

Audi 80 Quattro

1982-1990

Audi 100
1979-1984

Audi 200

1978-1986

Audi 80
1969-1974

Audi 100 Coupé S

1969-1976

Audi 100
1974-1978

Audi 50

1972-1978

Audi 80
1968-1978

Audi 100

1969-1972

Audi 60

(Source: wikipedia.org) 

Audi’s Vehicle Market Share Region-Wise By Vehicle Type

Region

Market Share Key Vehicle Types

Electric Vehicles (EVs)

Europe

Audi holds around 10% of the total passenger car market in Europe. The most popular models are the Audi A3, A4, and Q5, which dominate the premium compact and mid-sized segments. Audi’s EV market share in Europe is around 12%, with the Q4 e-tron and Q8 e-tron being the top sellers​ (IEA)​​ (GlobalData).
China Audi commands about 5.5% of the overall car market in China. The Audi A6 and Q5 are particularly popular among Chinese consumers.

In China, EVs account for about 8% of Audi’s sales, with the Q5 e-tron and Q4 e-tron leading the charge​ (IEA)​​ (GlobalData).

United States

Audi holds roughly 2.2% of the total car market in the US. The Audi Q5 and Q7 are the top-selling models, particularly in the SUV segment. EVs make up about 6% of Audi’s US sales, with the e-tron models gaining popularity​ (IEA)​​ (Grand View Research).
Other Regions (Asia-Pacific and Rest of World) Approximately 1.5% combined market share. Audi A8 and Q7 are favored in these markets.

 In these regions, EVs account for around 5% of sales, with models like the Q4 e-tron gaining traction​ (IEA)​​ (GlobalData).

Audi of America – Business Statistics

  • Audi of America reported that 44,226 new cars were delivered in the first quarter of 2024, a 16% decrease from the same period last year.
  • Audi Statistics also show that in 2023, Audi achieved a milestone by selling a record-breaking 228,550 vehicles in the U.S. This success included unprecedented sales of fully electric models, record Audi Sport sales, and a record-breaking year in aftersales.
  • By 2025, at least 30% of our U.S. model lineup will be electrified, comprising both fully electric and plug-in hybrid vehicles.

The table below describes the total CPO sales comparison between Q1 of 2024 and 2023 of Audi U.S.

(Source: media.audiusa.com)

Recent Product Launch Statistics By Audi

Products

Type Launch Date Features
Audi Q6 e-tron Electric SUV Mid-2024

Built on the Premium Platform Electric (PPE), this model offers a range of up to 373 miles on a single charge. It integrates advanced driver assistance systems and a new infotainment platform (audi.com)​​ (Motor1)​​ (Audi MediaCenter).

Audi RS 7

High-performance sedan 2024 Available in petrol, diesel mild hybrid, and plug-in hybrid variants. The RS 7 features enhanced aerodynamics, a more aggressive design, and upgraded interior technology​ (Motor1).
Audi Q8 e-tron Electric SUV (restyled version) Early 2024

The design has been updated with new vertical slats on the grille, HD Matrix LED headlamps, and dynamic OLED taillamps. The Q8 e-tron features improved battery performance and increased driving range​ (Motor1)​​ (audi.com).

Audi A6 e-tron

Electric sedan 2024

Expected to offer a sleek design with advanced electric drivetrain technology, making it a significant player in the premium electric sedan market​ (audi.com).

Audi Statistics By Sustainable Initiatives

  • Carbon Neutrality: Audi aims to achieve net carbon neutrality at all production sites by 2025. Currently, three major plants are already carbon neutral.
  • Investment in Sustainability: As per Audi Statistics, Audi has allocated USD 500 million for sustainability initiatives and employee training focused on green technologies.
  • Factory Cost Reduction: The company plans to reduce factory costs by 50% by 2033 through optimized production processes and increased use of renewable energy.

Conclusion

Audi’s strategic focus on electric and autonomous vehicles, combined with its dedication to reducing environmental impact, positions the company for continued success.

In summary, Audi’s blend of luxury, performance, and sustainability ensures it remains a key player in the global automotive industry. With ambitious goals and a clear vision for the future, Audi continues to innovate and set new standards in the market.

Barry Elad

Barry Elad

Barry Elad is a tech enthusiast passionate about exploring various technology topics. He collects key statistics and facts to make tech easier to understand. Barry focuses on software and its benefits for everyday life. In his free time, he enjoys creating healthy recipes, practicing yoga, meditating, and walking in nature with his child. Barry’s mission is to simplify complex tech information for everyone.

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