Introduction

Daihatsu Statistics: Daihatsu specializes in manufacturing small and compact vehicles, including mini-vehicles (kei cars), compact cars, and small commercial vehicles. Their products are known for their reliability, fuel efficiency, and affordability. Daihatsu has a strong presence in Southeast Asia, particularly in Indonesia and Malaysia.

This article includes different current analyses and trends from several insights that will guide you accordingly.

Editor’s Choice

• Daihatsu Statistics 2024, the total revenue accounted by the Daihatsu passenger car segment will be around USD 21 billion.
• The Daihatsu market is anticipated to exhibit an annual growth rate (CAGR) of -0.61% from 2024 to 2029, leading to a projected market volume of USD 20 billion by 2028.
• Daihatsu’s total unit sales will reach 866.0 thousand motorcycles as of 2028.
• Meanwhile, Japan will generate Daihatsu’s highest revenue, amounting to approximately USD 11 billion.
• The volume-weighted average price of this automobile brand in 2024 will be USD 23K.
• In 2024, Daihatsu registered 52,005 cars in Germany, a decrease of 7.3% from the previous year.
• Daihatsu was the largest automobile manufacturer in Indonesia, producing approximately 500,000 units per year, including OEM vehicles.
• Daihatsu reported a production volume of 90,837 units in January 2024, a 3.5% increase from 2023.
• Daihatsu Statistics further state that the brand is aiming for a 30% reduction in CO2 emissions by 2030 compared to 2020 levels​ (Daihatsu)​​ (Autopunditz).
• Additionally, the research and development budget will be up by 15% in 2024 to accelerate these technologies​ (Autopunditz).
• The total number of website visits to daihatsu.com to date reached 241.5 thousand, decreasing by 10.67% from last month and securing a 68.36% bounce rate.
• Daihatsu has been a wholly owned subsidiary of Toyota Motor Corporation since 2016.

Daihatsu Statistics By Revenue

(Source: statista.com)

• The total revenue generated by Daihatsu passenger cars in 2023 was USD 20 billion, which increased from USD 19 billion in 2022.
• Daihatsu Statistics also show that by 2024, revenue will be approximately USD 21 billion.
• However, revenue (in billion USD) expected to be in the next years is supposed to be 2025 (20), 2026 (20), 2027 (20), and 2028 (20).

Similarly, the table below describes the segmental revenue analyses (in billion USD) by Type of Daihatsu Vehicles from 2023 to 2028:

Year	Mini Car	Minivans	SmallCars	SUVs
2023	1	10	3	6
2024	1	11	3	6
2025	1	10	3	6
2026	1	10	3	6
2027	1	10	3	6
2028	1	10	3	6

By Vehicles Sales

(Source: statista.com)

• It is expected that by the end of 2024, the total number of Daihatsu (passenger Cars) sold out will be around 883.0K units, an increase from last year, resulting in 875.9K.
• Furthermore, the Statista reports have predicted that Daihatsu sales (in thousand units) in the coming years will be in 2025 (862.0), 2026 (857.9), 2027 (851.7), and 2028 (866.0).

Similarly, the table below elaborates the overall Daihatsu Sales (in thousand vehicles) Statistics by Type of Vehicles from 2023 to 2028:

Year	Mini Cars	Minivans	Small Cars	SUVs
2023	43.8	392.9	232.2	207.0
2024	44.9	395.6	231.1	211.4
2025	44.0	385.5	225.6	206.9
2026	43.7	378.9	229.5	205.8
2027	43.6	371.4	231.7	205.0
2028	44.9	374.6	235.4	211.1

By Fuel or Drive-Type Share

(Source: statista.com)

• Daihatsu Statistics reports that in 2024, based on the fuel or drive type of Daihatsu, petrol cars will capture the highest share of 89.06%, followed by electric cars (6.07%) and hybrid cars (4.87%).
• Meanwhile, in 2023, Daihatsu cars’ fuel type share was slightly different, with petrol (90.28%), electric (5.32%), and hybrid (4.40%).

Besides, the table below details on the drive type shares from 2025 to 2028:

Year	Electric	Hybrid	Petrol
2025	7.01%	5.31%	87.68%
2026	8.41%	5.64%	85.95%
2027	10.37%	5.94%	83.69%
2028	12.79%	6.21%	81.01%

By Autonomous Driving Level

(Source: statista.com)

• A report published by Statista claims that in 2023, Daihatsu’s autonomous driving level share was divided into three categories: Autonomous 0 (35%), Autonomous 1 (37%) and Autonomous 2 (28%).

Furthermore, the autonomous driving level shares from 2024 to 2028 are represented below:

Year	Autonomous 0	Autonomous 1	Autonomous 2
2024	32%	38%	30%
2025	29%	39%	32%
2026	26%	41%	33%
2027	24%	42%	34%
2028	22%	42%	36%

By Average, CO2 emission

(Reference: statista.com)

• Daihatsu Statistics further states that the average Carbon dioxide emission of Daihatsu cars will reach around 121 grams CO2 per kilometer by 2024, a decrease from 2023, which was 131 gm/km.
• On the other hand, the expected average CO2 emissions (in gm/Km) are supposed to be 2025 (104), 2026 (95), 2027 (88), and 2028 (82).

By Average Price

(Source: statista.com)

Daihatsu Statistics also elaborates on the average price (in thousand USD) for different types of Daihatsu vehicles in the table below:

Year	Mini Cars	Minivans	Small Cars	SUVs
2023	27	27	14	28
2024	27	27	14	28
2025	27	26	14	28
2026	27	26	14	28
2027	27	26	14	28
2028	27	26	14	28

(Source: statista.com)

Global Revenue Comparison of Daihatsu By Country

• Japan will generate Daihatsu’s highest revenue, amounting to approximately USD 11 billion.
• The annual growth rate of the market will reach -1.32% from 2024 to 2028, and it will significantly contribute to the company’s overall market volume, which will reach USD 10 billion by 2028.
• Furthermore, the estimated revenue generated by the other top four countries in 2024 is followed by South Korea (US$5 billion), Indonesia (US$3 billion), Uzbekistan (1,521 million), and Lebanon (US$152 million).

Other country’s revenue and unit sales analyses of Daihatsu by 2024 are detailed in the chart below:

Countries	Revenue (USD)	Unit Sales (Passenger Cars)
Bhutan	3 million	158.0
Cyprus	187 thousand	7.0
Italy	6 million	242.0
Kyrgyzstan	10 million	445.0
Qatar	78 million	3.9 K
South Africa	3 million	123.0
Turkmenistan	15 million	711.0

By Region

Asia:

• Daihatsu Statistics also show that the total revenue in the Asian region will reach around 21 billion US dollars by 2024.
• Furthermore, by 2028, Daihatsu unit sales will reach 865.4K vehicles.
• As of today, the volume-weighted average price resulted in US$23K.
• The market volume will reach US$20 billion by 2028, with an annual growth rate of -0.61% CAGR between 2024 and 2028.

Europe:

• The revenue in the European Daihatsu market is estimated to reach US$12 million in 2024.
• In the same duration, the volume-weighted average price of Daihatsu will amount to US$26k.
• By 2028, the total unit sales will approach to be 448.0 vehicles.
• However, the annual growth rate is estimated to be 0.09%

Africa:

• The African Daihatsu passenger car market will amount to US$3 million in 2024.
• By 2028, the total sales are projected at 165.0 vehicles.
• In addition, the volume-weighted average price will amount to US$27k.
• The revenue will grow at a CAGR of 7.90% in the forecasted period, reaching a market volume of US$5 million by 2028.

Who is Daihatsu Automobiles?

Daihatsu Motor Co., Ltd. is a Japanese automobile manufacturer that specializes in small cars and compact vehicles. Founded in 1907, it is one of the oldest car manufacturers in Japan and is a wholly-owned subsidiary of Toyota Motor Corporation. Daihatsu is known for its wide range of vehicles, including kei cars (small vehicles), city cars, and off-road vehicles.

Daihatsu Sales Statistics By Vehicle Type

• Mini Vehicles (Kei Cars): Approximately 200,000 units are sold in Japan, and the company maintains a strong market presence in this segment as of Q1 2024.
• Meanwhile, Daihatsu’s overall market share in Indonesia was around 17% in Q1 2024, with Ayla and Terios being particularly popular.
• Similarly, during the same period, the production volume accounted for around 125,000 units produced, reflecting strong demand.

Daihatsu Statistics By Current Production Vehicles

Body Type	Model	Name	Introduction Year
Hatchback	Ayla	The Perodua Axia	2013
	Sirion	The Perodua Myvi	1998
Kei car	Taft	The LA900 series Daihatsu Taft	1974
	Mira e:S	Toyota Pixis Epoch Subaru Pleo Plus	1980
	Atrai	The Daihatsu Hijet	1981
	Copen	Toyota Copen GR Sport	2002
	Tanto	Subaru Chiffon	2003
	Move Canbus	The Daihatsu Move Canbus	2016
MPV/van	Xenia	The Toyota Avanza and Daihatsu Xenia	2004
	Gran Max	Toyota Town Ace Van Toyota Lite Ace Van Mazda Bongo Van	2007
	Luxio	The Daihatsu Luxio	2009
	Thor	Toyota Roomy Toyota Tank	2016
	Sigra	Toyota Calya	2016
Kei truck	Hijet	Toyota Pixis Van Subaru Sambar Van	1960
		Toyota Pixis Truck Subaru Sambar Truck Daihatsu Hi-Max	1960
Pickup truck	Gran Max	Toyota Town Ace Truck Toyota Lite Ace Truck Mazda Bongo Truck	2007
SUV/ crossover	Terios	Toyota Rush Perodua Aruz	1997
	Rocky	Toyota Raize Subaru Rex Perodua Ativa	1984

(Source: wikipedia.org)

Daihatsu Motor’s Sales Results of Automobiles in Japan

(Source: aaa.fourin.com)

• Daihatsu Motor’s automobile sales in Japan in 2023 rose by 3.3% compared to the previous year, reaching 594,501 units.
• However, the company’s market share saw a decline, dropping by 1.3 percentage points to 12.4%.
• Daihatsu Statistics also show that the total sales of light vehicles (660cc and below) increased by 5.0% to 565,928 units, and their market share decreased by 0.5% to 32.4%.
• Conversely, the sales of standard vehicles (over 660cc) dropped by 21.9% to 28,573 units.
• In 2023, Sales of the Daihatsu Tanto surged by 47.8% from the previous year, reaching 159,392 units. Meanwhile, Move Canbus experienced a 49.4% increase in sales, totaling 83,440 units compared to the previous year.

Daihatsu Website Traffic Statistics By Country

(Source: similarweb.com)

• Daihatsu Statistics 2024: Japan had 78.81% of the website’s total traffic, which has decreased by 3.54%.
• During the same duration, other countries recorded the following contribution in total traffic: the United States of America = 7.7% (+61,26%), Pakistan = 1.82% (+13.41%), Australia = 1.6% (+97.3%), and Italy = 1.11% (+154.3).
• Other countries collectively made up around 8.95% of visitors shared on daihatsu.com.

Daihatsu Statistics By Registered Cars

• According to a report published by Car.info, the total number of registered Daihatsu cars as of July 2024 was 942, decreasing by 4.66%.
• Meanwhile, the change in ownership of used cars from July 2023 to 2024 will be around 106 globally, decreasing by 7.83%.
• During the same period, scrapped cars remained at only 50 (+19.05%)

The Daihatsu change of ownership (used cars) and scrapped between 2023 and 2024 are detailed in the table below:

Date	Change of ownership	Scrapped
2023
July	13	3
August	11	3
September	8	1
October	11	5
November	13	1
December	6	2
2024
January	4	3
February	6	2
March	7	13
April	11	6
May	4	6
June	12	3

(Source: car.info)

Recent Product Developments and Launches By Daihatsu

Name	Launch Date	Price (USD)	Specification
Daihatsu Rocky (Gasoline Vehicle)	February 28	15,000	This compact SUV features a 1.0L turbocharged engine, advanced safety systems (Smart Assist), and improved fuel efficiency. The Rocky is also available in hybrid variants.
Daihatsu Copen	April 11	18,000	This small convertible sports car comes with a 0.66L turbo engine, a lightweight body for improved performance, and advanced infotainment features.
Daihatsu Xenia (DNGA-based B-segment Compact Car)	May 22	16,000	The redesigned Xenia features a spacious interior, a 1.5L engine, a D-CVT transmission, and the Advanced Safety Assist system. It is targeted primarily at the Indonesian market.
Daihatsu TAFT (Mini Crossover)	June 21	14,500	This mini crossover has a 0.66L engine, a rugged design, and a powerful color option. It is designed for both urban and outdoor use.
Daihatsu Tanto Custom and Tanto Fun Cross	Throughout Q1 and Q2	13,000	These models include a 0.66L engine, enhanced interior space, advanced infotainment systems, and the Smart Assist safety suite.

(Source: daihatsu.com) (Source: japanesecarnews.com)

Strategic Initiatives of Daihatsu

• Daihatsu Statistics reports that the brand aims to reduce CO2 emissions by 30% by 2030 compared to 2020 levels.
• The company plans to introduce more electric and hybrid vehicle models, with a target of having 30% of its vehicle lineup electrified by the end of 2024.
• Moreover, Daihatsu is enhancing its vehicle recycling programs to ensure that 95% of its vehicles are recyclable by 2024, focusing on materials such as batteries and metals.
• Besides, it is working on next-generation engines and lightweight materials to improve fuel efficiency across its entire vehicle range by 15% compared to current models.
• By this year-end, the company will increase its international sales by 25%.

Conclusion

Daihatsu has demonstrated resilience and growth in specific segments despite market challenges. The company continues to innovate and expand its product lineup, focusing on consumer needs and regulatory requirements. With upcoming releases and ongoing developments, Daihatsu is poised to maintain its strong position in the market.

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