Introduction

Ferrari Statistics: Ferrari is an iconic Italian luxury sports car manufacturer known for its high-performance vehicles and deep racing heritage. Founded in 1939 by Enzo Ferrari, the company initially focused on racing cars before producing street-legal sports cars. Headquartered in Maranello, Italy, Ferrari is renowned for its distinctive design, engineering excellence, and innovation. The brand’s vehicles are symbols of speed, luxury, and exclusivity, attracting car enthusiasts and collectors worldwide.

This report provides a comprehensive analysis of Ferrari’s key financial statistics and market performance, highlighting critical metrics such as revenue projections, unit sales, and regional market contributions.

Editor’s Choice

• Ferrari Statistics show that by the end of 2024, Ferrari’s total revenue will be approximately USD 5 billion.
• Ferrari’s revenue is anticipated to decline with a compound annual growth rate (CAGR) of -0.66% from 2024 to 2028. By the end of 2028, the projected market volume will be approximately USD 5 billion.
• Ferrari’s volume-weighted average price (VWAP) will reach around USD 1 million in 2024.
• Meanwhile, Ferrari’s unit sales are supposed to reach approximately 6,000 vehicles by 2024 and 6,200 by 2028.
• The United States of America is projected to generate the most revenue in 2024, amounting to USD 32,260 million.
• As of May 2024, traffic to Ferrari’s official website is predominantly driven by mobile devices, with 52.2% of visitors accessing the site via smartphones and tablets. Meanwhile, desktop users account for 47.8% of the total visits.
• The total number of website visits to ferrari.com to date reached 3.5 million, an increase of 26.62% from last month’s, and it secured a 45.13% bounce rate.
• Around 60% of Ferrari owners keep their vehicles for more than a year, reflecting the brand’s reputation for reliability.
• According to recent data, 71% of Ferrari customers consider the brand to be extremely reliable.

General Ferrari Statistics

• In a recent survey on luxury brand ownership, 95% of Ferrari car owners expressed high levels of satisfaction, highlighting their vehicles’ reliability and overall enjoyment.
• Ferraris are considered 60% more reliable compared to other exotic car brands.
• More than 90% of Ferraris produced in the last decade are still operational, showcasing their exceptional durability and dependability.
• Ferraris were found to have an impressively low defect rate for new vehicles, with only 2.8% of them experiencing defects.
• The company retains its value impressively, depreciating only 45% over five years.
• Ferrari supercars are known for their reliability and impressively low theft rate, around 0.0075%.
• Ferrari Statistics also stated that the estimated annual maintenance cost for a Ferrari ranges between $1,200 and $1,500, which underscores its reliability.
• Among pre-owned luxury cars globally, Ferrari holds a reliability score of 3.5 out of 5.
• The Ferrari F430 is noted for its reliability, surpassing 50,000 miles without experiencing significant issues.
• The Ferrari 458 is frequently regarded as the most reliable Ferrari model, with many examples reaching up to 150,000 miles without encountering major issues.
• The Ferrari 458 is frequently regarded as the most reliable Ferrari model, with many examples reaching up to 150,000 miles without encountering major issues.

Ferrari Statistics By Unit Sales

(Reference: statista.com)

• It is estimated that by the end of 2024, the total number of Ferrari (sports Cars) sold out will be around 6000 units, an increase from last year, resulting in 5200 units.
• Furthermore, the Statista reports have predicted that the Ferrari sales unit (in thousand vehicles) will increase in coming years, representing 2025 (6.6), 2026 (6.5), 2027 (6.1), and 2028 (6.2).

By Connected Cars Share

(Reference: statista.com)

• The above graph elaborates that the share of Ferrari cars that were connected remained at 100% from 2018 to 2024 and will remain the same by the end of 2028.

By Fuel or Drive-Type Share

(Reference: statista.com)

• Ferrari Statistics reports that in 2024, based on fuel or drive type of Ferrari, petrol cars will capture the highest share of 79.04%, followed by electric cars (18.01%) and hybrid cars (2.90%).
• Meanwhile, in 2023, Ferrari cars’ fuel type share was slightly different, with petrol (83.85%), electric (13.68%), and hybrid (2.46%).

Besides, the table below elaborates on the drive type shares from 2025 to 2028:

Year	Electric	Hybrid	Petrol
2025	24.79%	3.30%	71.87%
2026	34.88%	3.55%	61.59%
2027	48.23%	3.27%	48.43%
2028	59.65%	2.70%	37.59%

By Autonomous Driving Level

(Reference: statista.com)

• A report published by Statista claims that in 2023, Ferrari’s autonomous driving level share was segmented into two categories: Autonomous 1 (94%) and Autonomous 2 (6%).

Furthermore, the autonomous driving level shares in coming years are represented below:

Year	Autonomous 1	Autonomous 2
2024	91%	9%
2025	88%	12%
2026	85%	15%
2027	83%	17%
2028	81%	19%

By Average, CO2 Emission

(Reference: statista.com)

• Ferrari Statistics further states that the average Carbon dioxide emission of Ferrari Cars will reach around 198 grams CO2 per kilometer by 2024, a decrease from 2023, which was 214 gm/km.
• On the other hand, the expected average CO2 emissions (in gm/Km) are supposed to be 2025 (182), 2026 (168), 2027 (154), and 2028 (140).

By Revenue

(Reference: statista.com)

• The total revenue generated by Ferrari sports cars in 2023 was USD 4 billion, decreased from USD 5 billion in 2022.
• Ferrari Statistics also show that by the end of 2024, revenue will be approximately USD 5 billion.
• However, revenue (in billion USD) expected to be in the next years are supposed to be 2025 (6), 2026 (5), 2027 (5), and 2028 (5).

Global Revenue Comparison of Ferrari By Country

• Ferrari Statistics 2024: The United States of America is projected to generate the most revenue for Ferrari, amounting to approximately USD 4 billion.

Moreover, other countries approached revenue generated from Ferrari in 2024 are followed as:

Countries	Revenue (USD million)
Austria	35
Belgium	54
Bulgaria	3
Czechia	27
Estonia	4
France	98
Hungary	7
Italy	199
Lithuania	1
Luxembourg	12
Netherlands	20
Poland	20
Portugal	14
Puerto Rico	2
Romania	15
Slovakia	1
South Africa	25
Spain	21
Switzerland	143
United Kingdom	190

(Source: statista.com)

Ferrari Car Shipment Statistics

• In 2023, Ferrari made a total of 13,663 car shipments worldwide, marking a 3.3% increase from the previous year.
• Meanwhile, in the same period, the United States was a significant market for Ferrari, with 3,262 units shipped, reflecting an 11.6% increase from 2022.
• In contrast, shipments to Mainland China declined, with 1,221 units, a 5.3% decrease from the previous year.
• Ferrari Statistics also show that during Q1 2024, Ferrari shipped 3,567 units, and the U.S. received a significant portion of these shipments, with 850 units, reflecting a modest increase of 20 units compared to Q1 2023.

The table below covered the overall shipment Units for the first quarter that ended March 31, 2024:

EMEA	1,573 units
Americas	997 units
Mainland China, Hong Kong and Taiwan	317 units
Rest of APAC	673 units
Total	3,560 units

(Source: cdn.ferrari.com)

Financial Analyses of Ferrari in Q1 of 2024

Net revenue	USD 1702.05 million
EBIT / Adj. EBIT	USD 474.64 million
EBIT / Adj. EBIT margin	27.9%
Net profit / Adj. net profit	377.99
Basic EPS / Adj. basic EPS	2.09
Diluted EPS / Adj. diluted EPS	2.09
EBITDA / Adj. EBITDA	649.68
EBITDA / Adj. EBITDA  margin	38.2%
Shipments (in units)	3,560

(Source: cdn.ferrari.com)

Ferrari Statistics By Recent Car Launches

Name	Launch Date	Price (USD)	Specifications
Ferrari 296 GTB	Early 2023	338,255	Powertrain: Twin-turbo V6 Plug-In Hybrid Horsepower: 819 hp combined Top Speed: 205 mph 0-60 Acceleration: 2.8 seconds
Ferrari Purosangue	Late 2023	400,000	Powertrain: 6.5-liter naturally aspirated V12 Horsepower: 715 hp Top Speed: 194 mph 0-60 Acceleration: 3.3 seconds
Ferrari 812 GTS	Early 2024	429,815	Engine: 6.5-liter naturally aspirated V12 Power: 789 hp Torque: 530 lb-ft 0-60 Acceleration: 2.8 seconds Top Speed: 211 mph
Ferrari SF90 Stradale	Early 2024	524,815	Engine: 4.0-liter twin-turbocharged V8, plus 3 electric motors Power: 986 hp combined Torque: 590 lb-ft (V8 engine) 0-60 Acceleration: 2.5 seconds Top Speed: 211 mph
Ferrari SF90 Spider	Early 2024	575,445	Engine: 4.0-liter twin-turbocharged V8, plus 3 electric motors Power: 989 hp combined Torque: 590 lb-ft 0-60 Acceleration: 2.5 seconds Top Speed: 211 mph

Ferrari Website Traffic Statistics by Country

(Source: similarweb.com)

• Ferrari Statistics 2024: the United States of America had 21.01% of the website’s total traffic, which has increased by 13.92%.
• During the same duration, other countries recorded the following contribution in total traffic: Italy = 13.25% (+41.04%), France = 5.09% (+15.06%), United Kingdom = 5.04% (+23.59%), and Germany = 4.79% (+27.95%).
• Other countries collectively made up around 50.83% of visitor share on ferrari.com.

By Device

(Reference: semrush.com)

• In May 2024, the United States of America had 773.71 thousand users on ferrari.com, with a user share of 17.4%. Meanwhile, around 62.9% of these came via desktop, and 37.1% on mobile devices.
• Website users make up around 15.17% of Italy’s user base, resulting in 674.9K, of which 34.69% have access to the desktop version and 65.31% by mobile devices.
• In India, Ferrari’s website had 328.79K users and 7.39% user traffic, with desktop and mobile users being 17.82% and 82.18%, respectively.
• France and Ireland each have around 257.75K and 236.42K users, and their website traffic is around 5.8% and 5.32%.
• Besides, 50.8% of desktop and 49.2% of mobile users in France accessed ferrari.com.
• In Ireland, around 1.77% of users access the website via desktops, and 98.23% access it through mobile devices.

By Demographics

(Reference: similarweb.com)

• In May 2024, male and female users of ferrari.com were 70.09% and 29.09%, respectively.
• The Ferrari Statistics by age group state that the highest number of website users observed is between 25 and 34 years old, which is 29.54%.
• 28% of Ferrari’s website users are aged 18 to 24 years.
• In contrast, 19.19% and 15.46% belong to individuals aged 35 to 44 and 45 to 54, respectively.
• Around 8.93% of users are aged from 55 to 64 years.
• Nearly 5.6% of user shares of ferrari.com contributed from the age group above 65 years.

By Traffic Source

(Reference: similarweb.com)

• Ferrari Statistics 2024 also shows that organic search generated the highest traffic rate to ferrari.com, 69.67%.
• Almost 22.83% of the share is generated by direct traffic searches, while 2.63% is from social media.
• Furthermore, the website’s other traffic sources are referrals (2.42%), paid (2.04%), mail (0.32%), and display (0.09%).

By Social Media Referral Statistics

(Reference: similarweb.com)

• Ferrari Statistics reported that YouTube had the highest social media referral rate, with a 24.2% share compared to other social network traffic.
• LinkedIn and Twitter each contributed a share of 23.34% and 19.52% on ferrari.com.
• Meanwhile, traffic sent by Facebook was 9.87%, and Reddit contributed 7.8%.
• Similarly, the rest of Ferrari’s website’s social networks together made up around 15.26% of the traffic share.

Ferrari Patent Statistics

• In the first quarter (Q1) of 2024, the company saw a 142% increase in patent filings in March, contributing to a 55% rise in filings compared to Q4 2023.
• Patent grants increased by a remarkable 216% in March, resulting in an 182% increase compared to last quarter.
• Ferrari Statistics based on regional patent share includes the U.S. (44% of filings and 60% of grants), European Patent Office (20% of grants), and Canada (13% of grants).
• As per technological patent share, Fuel Cells (23% filed, 5% granted) and Chassis & Safety (17% filed, 4% granted).

Ferrari’s Sustainable Initiatives

• Ferrari aims to achieve carbon neutrality by 2030; specifically, Ferrari plans to reduce Scope 1 and 2 emissions by 90% in absolute terms by 2030 compared to 2021 levels. For Scope 3 emissions, the target is a 30% reduction per car for upstream emissions and a 50% reduction per car for downstream emissions by 2030​.
• Ferrari Statistics: in 2024, Ferrari installed new photovoltaic panels generating over 450 kWp, contributing significantly to the company’s renewable energy capacity.
• A 1 MW fuel cell plant was established at Ferrari’s Maranello facilities, further supporting their energy needs with cleaner sources.
• Ferrari is committed to providing an inclusive and supportive work environment. In 2024, Ferrari announced 250 new hires in the first six months, reflecting its growth and investment in human capital.

Conclusion

Ferrari’s financial performance in 2024 reflects a complex interplay of market dynamics, regional variations, and strategic initiatives. Despite the projected revenue decline, Ferrari’s strong market presence, product diversity, and focus on innovation position it well for future growth and continued success in the luxury automobile sector.

The company’s ability to adapt to changing market conditions and leverage its strengths will be critical in achieving its long-term objectives and maintaining its status as a leading luxury sports car manufacturer.

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