Introduction

Jaguar Statistics: Jaguar is a British luxury vehicle manufacturer known for its elegant design, powerful performance, and advanced technology. Founded in 1922 as the Swallow Sidecar Company, the brand initially focused on motorcycle sidecars before transitioning to passenger cars. It was renamed Jaguar Cars in 1945 to avoid any association with the SS initials due to their wartime connotations.

Let’s delve into the fascinating world of jaguars and explore some of their jaw-dropping statistics.

Editor’s Choice

• Jaguar Statistics also show that by 2024, revenue will be around USD 5 billion.
• The American Jaguar passenger car market will reach 1,364 million US dollars by 2024.
• The company’s operating profit margin stood at 6% in Q1 2024, reflecting strong performance in the luxury vehicle sector​
• As of 2024, the total number of Jaguar (passenger Cars) sold out will be around 84.9K units, an increase from last year, resulting in 83.9K units.
• Jaguar Land Rover’s revenue in Q1 2024 will be USD 8.2 billion, with Jaguar contributing a significant portion through its luxury and electric vehicle sales.
• During the same duration, the company’s operating profit margin stood at 6%, reflecting strong performance in the luxury vehicle sector.​
• In early 2024, Jaguar introduced updated versions of the F-PACE and E-PACE, featuring enhanced technology and performance upgrades. These models are priced starting at $57,000 US dollars and $48,000 US dollars, respectively.
• The average Carbon dioxide emission of Jaguar passenger Cars will reach around 111 grams of CO2 per kilometer by 2024
• In 2023, around 54 Jaguar cars were registered in South Korea, a significant decrease from the 163 cars registered in the previous year, 2022.

Jaguar Statistics By Unit Sales

(Reference: statista.com)

• It is expected that by 2024, the total number of Jaguar (passenger Cars) sold out will be around 84.9K units, an increase from last year, resulting in 83.9K units.
• Furthermore, Statista reports that Jaguar sales (in thousand units) in the coming years are represented as 2025 (87.9K), 2026 (92.2K), 2027 (94K), and 2028 (98.5K).

Similarly, the table below elaborates the Jaguar Unit Sales (in thousand vehicles) Statistics by Type from 2023 to 2028:

Year	Executive Car	Large Cars	Luxury Cars	Sports Cars	SUVs
2023	22.6	24.3	2.7	5.7	28.6
2024	23	23.4	3.7	6.2	28.6
2025	23.9	23.9	3.9	6.1	30.1
2026	24.3	24.8	4.2	6.9	32.0
2027	25.1	25.9	4.6	6.4	32.0
2028	26.5	26.9	5.2	6.9	33.1

By Fuel or Drive-Type Share

(Reference: statista.com)

• Jaguar Statistics reports that in 2024, based on the fuel or drive type of Jaguar, Petrol cars will capture the highest share of 70.83%, followed by diesel cars (18.05%), electric cars (8.27%), and hybrid cars (2.85%).
• Meanwhile, in 2023, Jaguar cars’ fuel type share was slightly different, with petrol (73.24%), diesel (18.68%), electric (5.68%), and hybrid (2.38%).

Besides, the table below elaborates on the drive type shares from 2025 to 2028:

Year	Petrol	Diesel	Electric	Hybrid
2025	68.68%	16.72%	11.25%	3.35%
2026	66.18%	14.70%	15.37%	3.76%
2027	62.68%	12.67%	20.54%	4.09%
2028	57.32%	11.51%	26.82%	4.34%

By Autonomous Driving Level

(Reference: statista.com)

• A report published by Statista claims that in 2023, Jaguar’s autonomous driving level share was segmented into two categories: Autonomous 1 (65%) and Autonomous 2 (35%).

Furthermore, the autonomous driving level shares from 2024 to 2028 are stated below:

Year	Autonomous 1	Autonomous 2
2024	64%	36%
2025	63%	37%
2026	61%	39%
2027	59%	41%
2028	57%	43%

By Average, CO2 Emission

(Reference: statista.com)

• Jaguar Statistics further states that the average Carbon dioxide emission of Jaguar passenger Cars will reach around 111 grams CO2 per kilometer by 2024, a decrease from 2023, which was 118 gm/km.
• On the other hand, the expected average CO2 emissions (in gm/Km) are supposed to be 2025 (103), 2026 (96), 2027 (87), and 2028 (82).

By Revenue

(Reference: statista.com)

• The total revenue generated by Jaguar passenger cars in 2023 was USD 5 billion, which remained the same as in 2022.
• Jaguar Statistics also show that by 2024, revenue will be around USD 5 billion.
• However, revenue (in billion USD) expected to be in the next years is supposed to be 2025 (5), 2026 (5), 2027 (5), and 2028 (6).

Similarly, the table below describes the segmental revenue analyses (in billion USD) by Type of Jaguar Vehicles from 2023 to 2028:

Year	Executive Car	Large Cars	Luxury Cars	Sports Cars	SUVs
2023	1	1	0	0	2
2024	1	1	0	1	2
2025	1	1	0	1	2
2026	1	1	0	1	2
2027	1	1	0	1	2
2028	1	1	1	1	2

By Average Price

(Reference: statista.com)

Jaguar Statistics also elaborates on the average price (in thousand USD) for different types of Jaguar vehicles in the table below:

Year	Executive Car	Large Cars	Luxury Cars	Sports Cars	SUVs
2023	54	47	107	87	57
2024	54	48	106	87	56
2025	54	48	106	87	56
2026	54	48	106	87	56
2027	55	48	106	87	56
2028	54	48	106	87	56

(Source: statista.com)

Global Revenue Comparison of Jaguar By Country

• Jaguar Statistics 2024: The United States of America will generate Jaguar’s highest revenue, amounting to approximately USD 1,233 million.
• Jaguar’s market annual growth rate will reach a CAGR of -3.85% from 2024 to 2028, and it will significantly contribute to the company’s overall market volume, which will reach USD 1,054 million by 2028.
• Furthermore, the estimated revenue generated by the other top four countries in 2024 is followed by China (US$1,127 million), the United Kingdom (US$873 million), Germany (US$381 million), and Italy (US$243 million)

By Region

Americas:

• Jaguar Statistics further state that the American Jaguar passenger car market is expected to reach 1,364 million US dollars by 2024.
• In addition, the revenue will reach a CAGR of -3.62% between 2024 and 2028, reaching US$1,177 million by the forecast period.
• By 2028, Jaguar Statistics estimates that the total unit sales of the company will reach 18.2k vehicles.
• As of 2024, the volume-weighted average price will reach US$63k.

Europe:

• The revenue in the European market is estimated to reach US$2 billion in 2024.
• The volume-weighted average price of Jaguar will amount to US$58k.
• By 2028, the total unit sales will reach 49.1k vehicles.
• However, the annual growth rate is estimated to be 5.53%, reaching US$3 billion by 2028.

Asia:

• As per Jaguar Statistics, revenue in Asia is expected to reach 1,137 million US dollars by 2024.
• Furthermore, Jaguar Statistics by 2028 show that the Jaguar unit sales will reach 23,130.0 vehicles.
• As of today, the volume-weighted average price resulted in US$51K.
• The market volume will reach around US$1,196 million by 2028, with an annual growth rate of 1.27% between 2024 and 2028.

Africa:

• The African Jaguar passenger car market is estimated to generate US$112 million in revenue by the year-end.
• The revenue will grow at a CAGR of 46.02% between 2024 and 2028, reaching a market volume of US$510 million in the forecasted time.
• In addition, the volume-weighted average price will amount to US$44K in 2024.
• By 2028, the total sales are supposed to be 8.1K vehicles.

List of Jaguar Passenger Cars By Year

Year	Name
2021	Jaguar I-Pace (electric SUV)
2023	Jaguar F-Pace (updated model)
2013	Jaguar F-Type
2015	Jaguar XE
2016	Jaguar F-Pace
2001	Jaguar X-Type
2006	Jaguar XK (X150)
2008	Jaguar XF (X250)
1992	Jaguar XJ220
1996	Jaguar XK8
1998	Jaguar S-Type
1986	Jaguar XJ40
1988	Jaguar XJR-9
1975	Jaguar XJ-S
1979	Jaguar XJ6 Series III
1961	Jaguar E-Type (Series 1)
1968	Jaguar XJ6
1955	Jaguar Mark 1
1957	Jaguar XK150
1948	Jaguar XK120
1935	SS Jaguar 2.5 Litre Saloon

(Source: carfolio.com)

Jaguar Statistics By Monthly Sales

• In 2024, Jaguar’s monthly sales in the United States of America were followed by January (1,1011), February (1,011), and March (1,051).
• By the end of March, the total annual sales units of Jaguar in the US were around 3,073, making a share of 0.04% sales share.

Furthermore, the table showing Jaguar’s monthly sales figures for the United States automotive market from 2020 to 2023:

Year	January	February	March	April	May	June	July	August	September	October	November	December
2023	849	817	918	603	579	603	536	580	558	738	738	829
2022	901	901	1,014	660	656	634	776	807	776	848	813	882
2021	1,295	1,295	1,458	1,651	1,584	1,648	1,053	1,015	1,053	1,699	1,699	1,699
2020	2,581	2,295	2,390	778	1,728	1,814	1,647	1,466	1,587	1,856	1,523	2,121

(Source: goodcarbadcar.net)

Jaguar Website Traffic Statistics By Country

(Source: similarweb.com)

• Jaguar Statistics 2024: the United Kingdom had 24.28% of the website’s total traffic, which has decreased by 12.03%.
• During the same duration, other countries recorded the following contribution in total traffic: the United States = 15.12% (+28.48%), Germany = 4.49% (-13.69%), Poland = 4.04% (-6.6%), and the Netherlands = 3.78% (+12.19%).
• Other countries collectively made up around 48.29% of visitor share on jaguar.com.

By Demographics

(Reference: similarweb.com)

• In May 2024, male and female users of jaguar.com were 72.6% and 27.4%, respectively.
• The Jaguar Statistics by age group state that the highest number of website users observed is between 25 and 34 years old, which is 21.42%.
• 28% of Jaguar’s website users are aged 45 to 64 years.
• In contrast, 18.7% and 15.69% belong to individuals aged 55 to 64 and 35 to 44, respectively.
• Around 12.07% of users are aged from 18 to 24 years.
• Nearly 11.85% of user shares of jaguar.com contributed from the age group above 65 years.

By Traffic Source

(Reference: similarweb.com)

• Jaguar Statistics 2024 also shows that organic search generated the highest traffic rate to jaguar.com, 47.56%.
• Almost 31.68% of the share is made up of direct traffic searches, while 14.47% is from referrals.
• Meanwhile, the website’s other traffic sources are paid search (1.58%), social (2.06%), mail (0.93%), and display (1.72%)

By Social Media Referral Statistics

(Reference: similarweb.com)

• Jaguar Statistics reported that Facebook had the highest social media referral rate, with a 35.47% share compared to other social network traffic.
• YouTube and Telegram each contributed a share of 28.36% and 25.85% on jaguar.com.
• Meanwhile, traffic sent by WhatsApp was 5.72%, and Instagram contributed 4.6%.

Jaguar’s Recent Product Launches for 2024

Name	Price (USD)	Detail
Jaguar E-PACE	49,500	The E-PACE features a 2.0L Turbocharged I4 engine with 246 horsepower and 269 lb-ft of torque
Jaguar F-PACE	●     P250 R-Dynamic S (57,000) ●     P400 R-Dynamic S (66,500) ●     P550 SVR (91,900)	The F-PACE includes powertrain options such as a 2.0L Turbocharged I4, a 3.0L mild hybrid turbo, and a 5.0L supercharged V8
Jaguar I-PACE	72,000	The refreshed 2024 I-PACE includes an updated design with Atlas Grey accents, a 90kWh battery with up to 246 miles of range, and new R-Dynamic models.
Jaguar F-TYPE	●     P450 R-Dynamic RWD (77,900) ●     P450 75 AWD (89,900) ●     P575 R75 AWD (113,000)	To celebrate the final model year of the F-TYPE, Jaguar offers special editions such as the F-TYPE 75 and F-TYPE R 75.
Jaguar XF	●     P250 R-Dynamic SE RWD (49,800) ●     P300 R-Dynamic SE AWD (53,500)	The XF sedan comes with two engine options, a 2.0L Turbocharged I4, and features new standard equipment

Strategic Initiatives for 2024

Electrification and Zero Emissions:

• Transition to an all-electric vehicle lineup by 2025.
• Jaguar Statistics show that the I-PACE features a 90kWh battery delivering up to 246 miles of range per charge​
• Jaguar’s EV market share will increase by 15% by the end of 2024​

Carbon Neutral Operations:

• Jaguar aims to shift towards 100% renewable energy in manufacturing facilities.
• Jaguar Land Rover’s manufacturing operations currently utilize 78% renewable energy, with a target of reaching 100% by 2030.
• Jaguar has committed to offsetting 1.5 million tons of CO2 by 2025.

Sustainable Materials:

• By 2024, the company further aims to incorporate up to 50% recycled aluminum in its car production.
• In the same period, the new Jaguar models will feature up to 30% of interior materials sourced from sustainable origins.

Sustainable Supply Chain:

• Jaguar Statistics further states that Jaguar plans to have 75% of its suppliers certified for sustainable practices​ by 2024.
• Increase local sourcing to reduce transportation emissions by 40% of its materials locally by 2025.

Innovative Technologies

• Jaguar’s new battery technology aims to increase vehicle range by 20% and reduce charging times by 30% by 2025.
• Jaguar plans to pilot hydrogen fuel cell vehicles with a range of over 300 miles by 2026.

Conclusion

Jaguar’s rich heritage, combined with its commitment to innovation and sustainability, positions it as a leading luxury automotive brand. The focus on electrification and advanced technology ensures that Jaguar remains at the forefront of the industry, offering vehicles that are not only stylish and luxurious but also environmentally responsible.

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