Introduction

Television Statistics: The television industry has undergone a significant transformation over the past few decades, evolving from traditional broadcast television to a complex landscape that includes cable, satellite, and streaming services. This industry is characterized by its rapid technological advancements, changing consumer behavior, and the continuous integration of new digital platforms. But how is Television doing in the age of streaming giants and social media? Let’s dive into some interesting statistics to see how people are watching TV today.

Editor’s Choice

• The total revenue accounted for by the global television market in 2024 is expected to be USD 97.1 billion.
• The industry’s annual growth rate is supposed to decrease to 0.24% from 2024 to 2028.
• Revenue for the global TV market in Q1 2024 reached approximately USD 30 billion, a slight increase from the previous quarter.
• The United States of America will generate the highest revenue, resulting in USD 18,190 million.
• In the television industry, per-person revenue will reach USD 12.53 by the end of 2024.
• During the same period, the market’s volume will be 253 million pieces, with a growth rate of 0.9%.
• The revenue share based on online and offline sales in the global television market will be 46.2% and 53.8%, respectively.
• Television Statistics further states that total shipments of Television in 2023 were around 197 million units.
• In March 2024, 69% of American people aged 18 to 29 owned a smart TV.
• The global smart TV market will be valued at 84 billion US dollars in 2024, accounting for 70% of all television sales worldwide.

General Television Statistics

• A report generated by Statista claimed that NBC was the leading ad-supported television network in the US in 2023, holding an average viewership of 4.54 million, followed by the latter (4.51 million).
• The penetration rate of the connected rose to an all-time high, with a share of 88% by American households owning at least one internet-connected TV device.
• Meanwhile, as of September 2023, 64% of American adults had some live pay TV service via a cable, DBS, telco, or internet-delivered vMVPD
• By 2029, the total number of pay TV subscribers in the US and Canada will reach around 50.7 million and 8.9 million, respectively.
• Television Statistics further state that CTV consumption will be enhanced by the end of 2027, accounting for 121 million US households.
• From March 30 to April 5, 2024, in India, the weekly viewership of the Leading TV channels in 2024 was STAR Sports 1 Hindi, with over 2.6 million average minute audience.
• Smart TVs continue to dominate the market, with more than 90% of US households owning at least one smart TV. AI integration in these devices has enhanced user experience through features like personalized content recommendations and voice control. The market for AI-powered TVs will grow by 15% in 2024​ (TechRadar)​​ (The Weather Company)​.
• The demand for high-definition televisions remains strong. In Q1 2024, 4K TVs accounted for 70% of total TV sales, while 8K TVs, despite being a niche market, saw a 30% increase in sales compared to the previous year. This growth is driven by the increasing availability of 8K content and the push from manufacturers like Samsung and LG​ (The Weather Company)​.
• OLED and Quantum Dot OLED (QD-OLED) technologies are gaining popularity due to their superior picture quality. Sales of OLED TVs rose by 20% in Q1 2024, with significant contributions from new models introduced by Panasonic and Sony​ (US About Amazon)​.

Television Statistics By Revenue

(Reference: statista.com)

• A report published by Statista states that in 2023, the television industry’s revenue was around USD 97.3 billion, up by 3.8% from the previous year.
• Similarly, by the end of 2024, it will be slightly lower than in 2023, resulting in USD 97.1 billion (-0.2%).
• Furthermore, the expected revenue and growth rate from the last years in the coming years are followed by 2025: USD 96.8 billion (-0.3%), 2026: USD 96.6 billion (-0.2%), 2027: USD 96.4 billion (-0.2%), and 2028: USD 96.2 billion (-0.2%).

By Sales Channel Share

(Reference: statista.com)

• The graph above elaborates on the television industry’s revenue share worldwide based on online and offline sales in 2023, which made up 41.7% and 58.3%, respectively.
• Furthermore, revenue share by sales channels (online and offline) in coming years are followed by 2024 (46.2% and 53.8%), 2025 (51.4% and 48.7%), 2026 (53.6% and 46.4%), and 2027 (56.5% and 43.5%).

By Country Wise Revenue Comparison

Country	Revenue (USD)	CAGR (from 2024 to 2028)
Canada	18.19 billion	-0.14
China	15.1 billion	-3.15%
United Kingdom	6 billion	-1.19%
Japan	5.7 billion	0.0265
Germany	4.4 billion	-0.40%
Brazil	3.9 billion	-3.08%
Bhutan	3.4 billion	-0.15%
Australia	1.6 billion	0.017
Belgium	0.4 billion	0.0117
Cuba	168.4 million	-1.19%
CostaRica	70.3 million	-0.89%
Denmark	0.3 billion	0.014
Egypt	266.3 million	0.0118
France	3.6 billion	-1.06%
Hong Kong	0.4 billion	-0.63%
Hungary	0.5 billion	0.0156
India	2.6 billion	-0.29%
Indonesia	1.2 billion	-0.84%
Ireland	242.3 million	0.0062
Italy	2.8 billion	0.0329
Kuwait	21.8 million	0.0005
Laos	30.7 million	-0.37%
Malaysia	186.7 million	-2.65%
Mexico	2.3 billion	0.0211
Myanmar	104.3 million	-0.73%
Netherlands	1.1 billion	0.0227
New Zealand	251.6 million	0.0056
Norway	273.3 million	0.0126
Philippines	0.6 billion	-2.27%
Poland	1.8 billion	0.011
Russia	2.1 billion	0.0104
Saudi Arabia	0.3 billion	-2.43%
South Africa	0.4 billion	0.0187
South Korea	1.6 billion	0.011
Spain	1.8 billion	-0.57%
Sweden	0.7 billion	0.0339
Switzerland	0.5 billion	0%
Taiwan	0.5 billion	-0.94%
Thailand	0.5 billion	-1.45%
Turkey	0.4 billion	-1.75%
Vietnam	0.8 billion	0.025

As per Television Statistics 2024, the United States of America will generate the highest revenue, resulting in USD 18.2 billion, with an annual growth rate of 0.77% CAGR from 2024 to 2028. Additionally, other countries’ revenue amounts by the end of 2024 are described down in the table:

By Average Revenue Per Capita

In the global market of Television, the average revenue per capita amounted to USD 12.66. However, the
expected revenue per capita in coming years is described below:

Year	Per Capita Revenue (USD)
2024	12.53
2025	12.39
2026	12.27
2027	12.14
2028	12.02

By Price

As per a Statista report analysis, the price per unit of the television market was USD 0.35 thousand in
2023, and other pricing shares in upcoming years are mentioned below:

Year	Price per unit (in thousand USD)
2024	0.35
2025	0.34
2026	0.34
2027	0.34
2028	0.33

By Volume

(Reference: statista.com)

Based on Television Statistics, the above graph further states that the television industry’s market volume was 250.7 million pieces, which increased by 4.3% from 2022. Similarly, next year’s predicted volumes are stated below:

Years	Volume (in million pieces)	Volume Change (%)
2024	253	0.9
2025	255	0.8
2026	257	0.8
2027	259	0.8
2028	260.9	0.8

Total Television And Video Usage Statistics By Delivery Platform

(Reference: statista.com)

• As per Television Statistics in March 2024, in the United States, Streaming platforms secured the highest distribution of total Television and video usage with a share of 38.5%.
• Meanwhile, Cable (28.3%) and Broadcast (22.5%) have the second and third delivery platform shares.
• Other platform shares collectively made about 10.7%.

(Source: nielsen.com)

• A report published by Nielsen on Television Statistics states that TV streaming made up 38.7% of the market’s share in July 2023.
• Popular platforms drive this growth: YouTube (9.2%), NETFLIX (8.5%), Hulu (3.6%), Prime Video (3.4%), Disney (2%), Max (1.4%), Tubi (1.4%), Peacock (1.1%), Roku Channel (1.1%), Paramount+ (1%), and Pluto (0.9%).
• Whereas total TV usage Cable TV accounted for 29.6% and Broadcast (20%).
• Cord-cutting: In 2024, the number of cable TV households in the US is expected to drop to 56.6 million, down from 60.5 million in 2023.
• Connected TV Growth: The use of connected TV devices, such as Roku and Amazon Fire Stick, has grown significantly. In 2023, 87% of US households had at least one CTV device​.
• Sports Streaming: Streaming sports content has also become more popular, with an estimated 118 million US viewers expected to stream their favorite sports by 2025.
• Live Streaming and Gaming: Live streaming, particularly for gaming and eSports, is also on the rise. In 2023, there were 158.2 million livestream viewers in the US, a number expected to grow to 164.6 million by 2026.
• Additionally, live-streaming content sees higher engagement compared to on-demand content, with live-streamed content receiving 27% more viewership.
• Decline of Linear TV: In July 2023, linear TV accounted for only 20% of total TV usage in the US, marking a new low.

Watching and Connected TV Statistics By Time Spent

(Reference: statista.com)

• In 2023, the average daily time spent watching TV in the United States was around 175 minutes,
  and connected TV was 115 minutes.
• On the other hand, by 2024, the total daily time spent watching TV and Connected TV is expected to be 168 minutes and 123 minutes, respectively.

Global LCD TV Panel Unit Shipments By Vendor

(Reference: statista.com)

• Television Statistics also show that the number of LCD TV panel shipments is approaching 242 million units, with an increment of 3.4% between 2023 and 2024.
• According to BOE’s Vendor, the total shipment of LCD TV panels in 2023 was 56.2 million units, and by 2024, it will be 61.3 million units.
• Furthermore, in 2023 and 2024, LCD TV panel unit shipments by other vendors are expected to CSOT (47.1 and 48 million), HKC (38.7 and 38 million), Innolux (35.8 and 37.3 million), Sharp (15.9 and 20.3 million), CHOT (15.5 and 15 million), AUO (14.7 and 16.4 million), LG Display (10.2 and 15 million), respectively.

Television Statistics By Brands

Television Brand	Market Share	Product Innovation
Samsung	Samsung leads the global TV market with a 30.1% share. This marks the 18th consecutive year that Samsung has held the top position in the industry.	Advanced QLED and Neo QLED models feature Mini LED backlighting with up to 5,000 nits peak brightness and 5,000 local dimming zones​ (Samsung News)​. The company’s OLED TV lineup also saw significant sales, with 1.01 million units sold in 2023​ (Samsung News)​.
LG	16.60%	The C4 and G4 series features the Alpha 11 processor, 144Hz refresh rates, and advanced gaming features. The G4 series boasts a 70% increase in brightness over previous generations​ (IoT Analytics)​​ (TechRadar)​.
TCL	TCL ranks as the second best-selling TV brand in the US, with 13.8% (TechInsights)​.	Introduced the world’s largest QD Mini LED TV, the 115QM89, featuring 20,000 local dimming zones and 5,000 nits peak brightness. This model costs $20,000​ (Audioholics)​.
Hisense	12.80%	The company continues to innovate with its ULED and Laser TV technologies​.
Sony	9.40%	The BRAVIA 9, BRAVIA 8, and BRAVIA 7 series. These models feature advanced technologies, such as Mini LED backlighting and improved backlight control, which enhance picture quality and reduce blooming around bright objects​ (RTINGS.com)​.

Samsung Television Market Share

• Samsung holds a 30.1% share of the global TV market in 2024.
• Recently, Samsung has sold over 8.31 million QLED TVs. Since their introduction, QLED models have surpassed cumulative sales of 40 million units.
• This brand dominates the premium television industry, specifically for TVs over 75 inches and priced above $2,500. In this segment, Samsung has a market share of 60.5%.
• The new NQ8 AI Gen3 processor enhances the AI capabilities, making these TVs the centerpiece of smart home integration.
• Samsung S95D OLED: This flagship OLED model has a 77-inch display with a 20% increase in brightness compared to previous models. It features AI-enhanced color accuracy and supports high refresh rates, making it ideal for gaming and sports​.
• Smart TVs: Over 90% of US households now own at least one smart TV. Samsung’s smart TVs with advanced AI and voice control features are particularly popular.

Television Viewership Statistics

• In the 3rd quarter of 2023, Netflix alone is fast approaching the network, resulting in 247.2 million subscribers.
• In the US, video-on-demand subscribers were around 205 million in 2023 and will reach over 217 million by 2027.
• As of Television Statistics 2023, around 87% of American households have one or more Connected TV (CTV) devices and streaming services such as Roku or Amazon Fire Stick.
• In the nation, approximately 118 million viewers will be streaming their favorite sports channel via CTV by 2025.
• In recent years, people have been canceling cord cable TV connections, and by 2026, more than 80 million US people will have cut the cord.
• In July 2023, Linear TV streaming accounted for 38.7% of total TV usage.
• Connected TV programmatic advertising is preferred by 98% of internet-connected US households.
• From 2023 to 2027, the TV viewership of traditional TV is supposed to increase by 3.66%.

Connected TV Statistic

(Source: silverpush.co)

• Television Statistics further state that in 2023, around 230 million US people were using connected TV, representing 67.80% of the total population.
• In addition, the nation’s total connected TV users and user population share in the next three years are 2024 (234.1 million and 68.50%), 2025 (238.3 million and 69.30%), and 2026 (24.3 million and 70%).
• Similarly, Connected TV Ad spending in 2023 accounted for USD 26.92 billion, while in coming years, it will be 2024 (USD 31.77 billion), 2025 (USD 37.45 billion), and 2026 (USD 43.59 billion).
• In 2023, around 2/3rd of the US population using connected TV were aged between 18 to 34 years each day.
• On the other hand, 27% of CTV users were aged over 55 years.

(Reference: cdn.prod.website-files.com)

• The above graph elaborates on the number of connected TV users by generation from 2020 to 2025.
• Television Statistics 2023, the highest user share of CTV was 61.5% of Millenials; the other user shares are Gen Z (52.2%), Gen X (51%), and Baby Boomers (33.1%).
• In 2024: Gen Z (54.9%), Millennials (62.1%), Gen X (50.8%), and Baby Boomers (32.4%).
• In 2025: Gen Z (56.1%), Millennials (62.6%), Gen X (50.5%), and Baby Boomers (31.6%).

Traditional TV Statistics

• Television Statistics 2024: Revenue accounted for by the Traditional TV and Home Video market is forecasted to reach USD 384.80 billion and is expected to reach USD 380 billion by 2029.
• The annual growth rate of the market is estimated to decrease at a CAGR of 0.25% from 2024 to 2029.
• The highest revenue in 2024 is accounted for by the United States, resulting in USD 146.60 billion.
• In the same period, each user’s expected average revenue will be around USD 72.95.
• By 2029, the total number of TV users will reach around 5.5 billion.
• Similarly, in 2024, user penetration in Traditional TV & Home Video will be projected to be 68.1%.

(Source: onaudience.com)

• As elaborated in Television Statistics, the projected revenues for traditional TV advertising in 2024 will hit USD 148.91 billion.
• However, traditional TV advertising spending will decrease in coming years, such as in 2025 (USD 146.39 billion), 2026 (USD 144.79 billion), 2027 (USD 143.1 billion), and 2028 (USD 141.38 billion).

Most Watched Television Broadcasts Statistics

Date, 2024	Broadcasts Names	Total Viewers (million)
February 11	Super Bowl LVIII	123.7
March 24	2024 Academy Awards	27.4
January 28	NFC Championship Game	40.2
January 28	AFC Championship Game	38.9
June 16	NBA Finals Game 7	21.6
January 8	College Football Playoff National Championship	25.3
February 4	Grammy Awards	16.3
December 18	FIFA World Cup Final	26.7
November 5	Presidential Election Coverage	32.1
November 28	Thanksgiving Day Parade	22.4

(Source: wikipedia.org)

Top TV Shows And Ratings, 2024

Show Names	Viewers
NCIS	10.32 million viewers (up by 5% from last year)
Tracker	10.59 million
Young Sheldon	9.48 million (+2%)
Law & Order: SVU	7.28 million (+6%)
Chicago Fire	9.04 million

Cable TV Statistics

• In the 1st quarter of 2024, around 40% of American people had a single cable TV, that is around 56.6 million households.
• Television Statistics also show that the estimated number of households subscribed to pay TV in the United States was around 60.5 million in 2023.
• China secured the highest pay-TV subscription penetration, with 79 pay-TV subscriptions per 100 households.
• On Cable TV, almost 69% of the top content is based on sports content.
• In the US Television industry, traditional pay-TV subscriptions will decline to USD 30 billion.
• Television Statistics: in September 2023, cable TV consumption in the United States accounted for 29.8% share, and TV streaming captured 37.5%.
• In January 2023, nearly 50% of cable TV subscribers were aged 65 years or older.

Subscribed To Cable TV	Age Group
41%	45-64 years
35%	35-44 years
34%	18-34 years

The following table displays the number of households subscribed to Pay TV in the United States over the years.

Year	Number of subscriptions (million)
2024	56.6
2025	53.4
2026	50.5
2027	47.8

(Source: evoca.tv)

Cable News Networks in the United States, 2023 are represented down:

Primetime Viewers (millions)	News Network Name
1,725	Fox News
1,140	MSNBC
540	CNN

Television Viewers Statistics By Number

(Reference: statista.com)

• According to Statista insights, 5.23 billion television viewers were available worldwide in 2023, but by 2024, the number will reach 5.27 billion.
• Moreover, the total number of TV viewers in the following years will be in 2025 (5.32 billion), 2026 (5.37 billion), 2027 (5.41 billion), 2028 (5.46 billion), and 2029 (5.5 billion).

Split Of TV Households By Platform

(Reference: mediaplaynews.net)

• Television Statistics also explained that between 2023 and 2029, the total number of subscribers in Free DTT would be around 544 million.
• Furthermore, split of TV households by platform will be IPTV (412 million), Digital cable (366 million), Free satellite (293), Pay satellite (191 million), Pay DTT (27), and Analog terres (7 million).

Television Viewing Time By Countries

(Reference: techreport.com)

• According to a report published by Tech Report 2023, the United States spends almost 282 minutes watching Television per day.
• The next ranked countries by per-day viewing time in minutes were Japan (264), Italy (262), Russia (239), Spain (239), Brazil (224), Germany (221), France (221), the UK (220), and China (157).

Smart TV Statistics

• The global smart TV market will be valued at 84 billion US dollars in 2024, accounting for 70% of all television sales worldwide.
• Approximately 200 million smart TVs will be sold, and the market is growing at an annual rate of 8%.
• The average price of a segment turned out to be 700 US dollars by the year-end.
• As per Television Statistics 2024, around 60% of consumers prefer smart TVs larger than 55 inches, followed by 4K (50%) and 8K (10%).
• The North American region will have the highest share, 35%, with an average price of a smart TV of 750 US dollars.
• Europe (30%) and the Asia Pacific (12%) hold the other regions’ market share.
• Based on technology adoption, OLED and QLED TVs will account for 20% and 10% of the market share, respectively.
• Similarly, 40% of smart TVs sold in 2024 include voice control features and AI integration for enhanced user experience.

In Smart TV industries, the major companies market shares are mentioned below:

Companies	Market Share
Samsung	Leading the market with a 30% share, focusing on QLED and Neo QLED technologies.
LG	It holds 25% of the market and is known for its OLED and NanoCell TVs.
Sony	It commands a 15% share and is popular for its Bravia series with advanced picture processing.

Ultra-High-Definition And 8K TV Statistics

• The global market for UHD and 8K TVs in 2024 is valued at around 45 billion US dollars.
• In the 1st quarter of 2024, the market share of UHD (4K) TVs hold 50% of the total TV market, and 8K TVs make up 10% of the share.
• As mentioned in Television Statistics, the total number of units sold for UHD TVs was 100 million, with an annual growth rate of 7% and 8K TVs (20 million units and 15%).
• In recent times, the average selling price of UHD and 8K TVs has been around 600 and 1,500 US dollars, respectively.
• The market’s regional analyses include North America (40%), Europe (35%), and Asia Pacific (10%).
• In technology adoption, OLED is favored for deep blacks and high contrast, accounting for 25% of the UHD market, and QLED has a 20% market share.

Population Share Using The Internet To Stream TV

(Source: comparitech.com)

• Television Statistics 2024 elaborates that, on average, 94.3% of Americans will be using the Internet to watch Television.
• Whereas other countries’ share is estimated to be Canada (91.6%), Mexico (96.9%), Colombia (95.2%), Brazil (96.7%), Argentina (95.8%), Chile (97%), South Africa (98%), Saudi Arabia (96.1%), Egypt (83.8%), Turkey (96.8%), Greece (96.7%), Bulgaria (85.7%), Romania (87.7%), Italy (91%), Spain (92.8%), France (89.2%), Germany (87.8%), United Kingdom (93.8%), Poland (89.1%), Sweden (95.8%), Norway (91.7%), Russia (76.1%), China (89%), India (96%), Indonesia (95.6%), Thailand (94.3%), Australia (93%), and New Zealand (96.2%).

Website Traffic Statistics By Country

(Reference: similarweb.com)

• As explained in Television Statistics, total website visits were 247.6K in May 2024, which decreased by 4.47% from last month. The bounce rate was 73.29%.
• The United States of America had 45.55% of total traffic on tv.com, but it recorded a decrease in total website visitors by 8.12%.
• During the same duration, other countries recorded the following contribution in total traffic: China: 9.59% (93.56%), the United Kingdom = 5.07% (+57.15%), Canada = 2.1% (-45.15%), and Brazil = 2.02% (+13.01 %).
• Other countries collectively made around 35.68% of visitor share on tv.com.

By Demographics

(Reference: similarweb.com)

• In May 2024, female users had the highest number, holding a 65.56% share, and males made up 34.44% of the total.
• Television Statistics by age group show that the highest share of website users are between 25 and 34 years old, at 25.12%.
• Around 17.99% of users of the Television website are aged from 35 to 44 years.
• Besides,17.88% and 14.38% belong to individuals aged 18 to 24 and 45 to 54.
• 13.58% of TV website users are aged from 55 to 64 years.
• Nearly 11.07% of user shares contributed from the age group above 65 years.

By Traffic Source

(Reference: similarweb.com)

• The highest traffic rate towards tv.com was accounted for by direct search, resulting in 89.99%.
• Only 8% of the share is generated by direct referral searches on tv.com.
• The website’s other traffic sources are organic searches (0.16%) and social (1.85%).

By Social Media Traffic

(Reference: similarweb.com)

• Television Statistics further states that Douban had the highest social media referral rate, with a 75.9% share compared to other social networks.
• Reddit and Instagram each contributed a share of 18.34% and 5.77% on tv.com.

Factors Influencing Global TV Market Demand

Technological Advancements

• Innovations: New technologies in TVs, like 4K and 8K resolution, OLED and QLED displays, and AI integration, make people excited to buy new TVs.
• UHD TVs account for 50% of the total TV market, and 8 K TVs make up 10%.

Content Availability

• Streaming Services: Platforms like Netflix, Disney+, and Amazon Prime Video are very popular, increasing the demand for smart TVs.
• Smart TV Market Share: Smart TVs account for 70% of all television sales.

Price Accessibility

• Falling Prices: The prices of advanced TVs are going down, making them more affordable.
• Average Price: UHD TVs average around 600 US dollars, and 8K TVs average about 1,500 US dollars.

Economic Factors

• Disposable Income: In many regions, people have more money to spend on luxury items like high-end TVs.
• Market Growth: The market has grown by 5% compared to 2023.

Home Entertainment Trends

• Home Theaters: More people are creating home theater systems, which increases demand for large-screen and high-definition TVs.
• Screen Size Preference: 60% of consumers prefer TVs larger than 55 inches.

Internet Connectivity

• High-Speed Internet: More availability of high-speed Internet helps people use smart TVs and streaming services.
• Smart TV Units Sold: Approximately 200 million smart TVs will be sold.

Regional Influences

• Asia-Pacific Growth: This region shows the fastest growth in TV demand due to rising incomes and rapid tech adoption.
• Regional Market Share: Asia-Pacific has a growth rate of 12%.
• North American Market Share: Accounts for 35% of global TV sales.

Conclusion

Television has come a long way since its black-and-white beginnings. The way we watch it is changing, but TV’s ability to entertain, inform, and bring people together remains strong. Whether it’s on a traditional screen or a smartphone, Television is likely to stay a part of our lives for many years to come. This article will guide you accordingly, as it has covered all the current trends and analyses of the TV industry.

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