Cultivated meat company Meatly and innovative pet food company Omni announced a first-of-its-kind cultivated canned pet food product. This new pet food made with cultivated chicken protein has the potential to transform the cat food market, which is lacking alternative protein solutions.

“Meatly’s ingredient is incredibly exciting to us at Omni, not only because it represents a virtually infinite, cruelty-free source of meat but also because it can be optimized for health,” said Guy Sandelowsky, DVM, co-founder of Omni, “This means more essential vitamins, minerals and Omegas, and an elimination of the troublesome components that can be found in traditional meat, such as antibiotic residues.”

By creating and buying product innovations like this one, pet food industry leaders and consumers are responding to the industry’s rising environmental impact.