The global direct-to-customer pet food market demand is projected to rise at a CAGR of 20.6% in the next ten years, according to data from Fact.MR.

Furthermore, the market is projected to reach $2.8bn (£2.21bn) in 2024 before the huge expected growth.

While established players in the pet food market have long embraced this approach, innovative D2C pet food companies are now leveraging online stores to connect with their target audience.

Key players in the direct-to-customer pet food industry include Mars Incorporated, Nestle, Hill’s Pet Nutrition, Diamond Pet Foods and General Mills.

An analyst from Fact.MR, said: “Companies are embracing the D2C model because it allows them to control their brand messaging effectively, enabling them to better connect with pet owners and distinguish themselves from competitors.”

In February 2024, the direct-to-customer meat and seafood company ButcherBox announced its entry into the pet industry.

This came in the form of its ButcherBox For Pets range of dog treats, dry food, and hip and joint supplements.