GENERAL MERCHANDISE NEWS
23 April, 2025 | by TRB News Team
Pets at Home has launched a new in-store subscription service called Easy Repeat where customers can access “market beating” savings.
The new offering allows store staff to set up subscriptions for shoppers on handheld devices in just three steps and integrate customers’ Pets Club details. Shoppers can then receive regular orders of their favourite products, backed up by the retailer’s Best Price Guarantee.
Easy Repeat is designed to make shopping for pet essentials more convenient with the support and advice from in-store colleagues. Pets at Home said providing services which match customers’ shopping habits is key to its strategy as it continues to evolve its omnichannel offering.
The retailer’s chief consumer officer Kathryn Imire explained: “Launching Easy Repeat as an in-store as well as online service is a really exciting moment for us at Pets.
“Customer feedback is clear: people appreciate the service they receive from our expert colleagues and genuinely love coming into our stores. Easy Repeat demonstrates our strong customer proposition, rewarding customers for loyalty and locking in a best price guarantee.
“This is also huge moment in our journey towards building a world-class petcare platform as an omnichannel pet care provider; linking online services to the expertise of colleagues in store.”
Customers are also able to take out Easy Repeat subscriptions via the Pets at Home website and app.
