Pets at Home is revamping its promotional strategy by introducing exclusive pricing for loyalty members.
The pet care retailer has renamed its offers “Pets Club Pricing,” which were previously accessible to all customers.
Kathryn Imrie, chief customer office, Pets at Home, said: “At Pets, we’ve been rewarding our Club members for over 10 years.
“Pets Club helps customers with everything from specialist advice and guidance on navigating important milestones, to reminders that it’s time to stock up on favourite items, as well as nose-to-tail vet checks.
“Pet Club Pricing is the next, exciting, step in our customer proposition. We’re taking the value customers know and love from us at Pets and combining it with the personalisation our Pets Club already offers and that 8.2 million people are already benefitting from.”
Founded in 1991 by Anthony Preston with its first store in Chester, Pets at Home has grown to become a leading pet care retailer in the UK. The business rapidly expanded, it acquired Petsmart UK in 1999, and introduced Companion Care in-store veterinary practices, cementing its reputation as a one-stop destination for pet owners.
Today, Pets at Home operates 457 pet care centres, 339 grooming salons, and 444 veterinary practices across the UK. This wide-reaching footprint is underpinned by a robust digital strategy, which has become increasingly central to the company’s success in recent years.
Digital transformation and ecommerce strategy
Pets at Home’s investment in its new digital platform has been pivotal. The retailer credits this, alongside strong growth in subscriptions and record numbers of Pets Club members, for delivering an underlying profit before tax of £133mn in the first quarter of 2025. The successful migration of online sales to the company’s new Stafford distribution centre marks a significant milestone, enabling the business to begin FY26 with a single, optimised distribution centre. This is expected to drive further efficiencies and support future ecommerce growth.
Despite operating against what it’s described as a challenging and volatile UK consumer backdrop, Pets at Home’s digital performance has continued to improve. Momentum has built steadily with sustained growth in subscriptions helping to offset weaker in-store footfall. The retailer’s Pet Club membership base has reached 8.2mn active members, a 5% increase year-on-year, demonstrating the appeal of its loyalty and subscription offerings.
Read the full Pets at Home profile in the new RetailX Subscription Report 2025.
It provides an in-depth look at the ever-evolving subscription economy, offering retailers a roadmap to tap into this growing trend.
Gousto, Hotel Chocolat, Cheese Geek, Who Gives a Crap, LookFantastic and Hobbycraft are also profiled.
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