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David de Patoul, Strike Digital presenting the SME Business Website of the Year to Anna O’Keeffe and Declan O’Keeffe Jnr, Dec’s Pets at the National Digital Awards.

Dec’s Pets, based in Ardcavan, Wexford town, have been named the SME Business Website of the Year at the National Digital Awards in a ceremony at the Radisson Blu Royal Hotel, Dublin.

The family-run pet care retailer walked away with the coveted SME Business Website of the Year award, in a year that saw more than 550 businesses enter the awards.

Dec’s Pets began with a bricks and mortar business back in 2018 and has grown into one of the fastest-growing ecommerce brands in the nation. The award celebrates the best website created by a small or medium-sized enterprise with a maximum of 200 employees, based upon creativity and effectiveness.

Speaking at the Awards, Secretary General of Digital Business Ireland, Lorraine Higgins, said, “Today was a celebration of the very best of Ireland’s digital businesses. In just four short years, our National Digital Awards series has witnessed tremendous growth in the number and calibre of entries which underscores the growing importance of the sector and how businesses are embracing digital tools to drive change and efficiencies in their businesses.

“We are thrilled to celebrate the talent and innovation that is evident across the country. Based on what we’ve seen today, 2024 will be an exciting year for the digital sector.”

Sean Farrell, Head of Business Banking at PTSB said his organisation was “honoured to support the National Digital Awards for the fourth consecutive year, celebrating businesses, organisations and individuals across the country who demonstrate excellence within the Irish digital commerce sector. Today’s awards showcase how the best of Irish businesses are adapting to evolving consumer behaviours and preferences, demonstrating a strong commitment to meeting customer needs while exhibiting remarkable resilience, determination, and entrepreneurial spirit.

“I would like to extend my warmest congratulations to each of this year’s winners, as well as a sincere thank you to the 550 businesses who took the time to nominate this year.”



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