We’ve been covering a bit of executive/private aviation here on SF for some time, and I’ve heard from private jet companies all over the world about their business models … no matter how they frame it, traveling private seems to be very much a UHNWI (ultra high net worth individual) activity. But does it need to be? Some interesting models in the USA make private jet travel more appealing, such as jet cards or fractional ownership. These are less common in the UK, which got me wondering – at what point does chartering a private jet become more appealing? As a mum of two (plus the honorary 3rd child, my husband), I’m responsible for arranging family trips, and during school breaks, the cost of flights can really start to add up. We are tentatively planning a Japan trip for a couple of years, which will involve a long flight and could tempt me to splurge on an upgrade. But looking at premium cabin trips from the UK to Japan (or even from the USA to Japan, given transatlantic can be snagged for under $400 these days), I start to wonder whether private would be an option. Smaller private jets are rentable for as low as $4,000 per hour, which does compare favorably to 4x J-class tickets…. what’s your breaking point? Do you have a certain level of expense when you start considering a private jet? Do you have any tips for saving cash?