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Northern Ireland influencer Annalivia Hynds has told all on her new makeup collection, life as a mum-of-three, and how she deals with online trolls.

The TikTok star launched her collection with BPerfect Cosmetics, owned by local entrepreneur Brendan McDowell, on Tuesday which quickly became the fastest selling collaboration launch to date.




The Co Armagh woman, who has over 225,000 followers on Instagram and over 300,000 on TikTok, said she is so “lucky” and “grateful” for the support she has received, and how she’s “feeling so much love and support from everyone”.

MORE: NI influencer’s BPerfect cosmetics launch becomes fastest-selling collaboration

READ MORE: We tried a new Irish fake tan brand and it’s up there with the most natural

Speaking to Be, Annalivia said: “It’s mental, we had a target set for the full day of [the launch] and Brendan came over to me 10 minutes after the launch and goes ‘we’ve hit the target’, After 10 minutes we’d hit the daily target and we had sold [around] 70,000 units.

“I take everything as it comes. I don’t ever expect too much or too little. I just go with the flow, and when he said that I was like, ‘are you sure?'”

The mum-of-three opened up how the collaboration came about, and how she “never” thought she would have her very own makeup collection.

“Never, never, never, even go a year ago. I was always talking about the natural glowy makeup and Brendan just text me one day and he [said] ‘you need your own collection’ and I was like, ‘yeah, yeah, that’d be good’.

“I always play everything down. I was hard to get a hold of because of pregnancy and the kids and then he was just like to me one day, ‘you’re coming in this week and we’re getting to work’,” she said.

Mum-of-three Annalivia launched her collection with BPerfect Cosmetics on Tuesday, July 23

Annalivia named the three lip products in her collection after her two daughters and her son.

She said: “When I was doing this, I was still pregnant [with my son Rían]. So when I started going through shade names and stuff, I was like, I’m going to have three children when this comes out, I want something after them all.

“So Robyn’s name is Robyn Rose, that’s her full name, so that really works with the lip liner because it’s a really rosy pink colour.

“And then for if you ever look at my videos, everyone’s always commenting that Rhea is an icon, Rhea is iconic. So I said Iconic Rhea will be perfect for the lipstick.

“Then because I was pregnant, I didn’t have a name for the baby yet. So I said, you can call it Baby Boo Lip Oil. I wanted something for him, I just didn’t have a name for him yet.”

The Co Armagh woman told how proud her fiancé Ruairi and her family have been, with them attending the launch party of the collection in Belfast on Tuesday evening.

Annalivia said: “Ruairi has been so so proud, he was with me all day [of the launch], saying ‘I’m so proud, this is surreal’.

“It’s amazing for all of us. He always says to me ‘this is your moment’, and I’m like, ‘well, this is our moment because I’m not me without you’. I wouldn’t be me without them.”

She added: “I just kept feeling like, ‘how is that me?’… I know for my family, my brothers and my dad and all, we are all very chill, it was the first time for them that they were like, ‘this is a big deal, you’re a big deal’.

“You know what? It’s the first time for me when I’m thinking ‘God, this is actually happening and this is my life’.

“I think once I go back and I look through everything and take it all in, I’ll probably be a ball of emotions. It’s just been an amazing few days.”

Annalivia with her daughter Robyn

Annalivia, who was named in , also opened up on life as a busy mum-of-three.

She said: “It is chaotic in the best way. It’s mental and every day is go, go, go from the minute we wake up. But I thrive on chaos. I love to be busy, I can’t sit still. It’s amazing. I’m so lucky to have all my children. They’re all little lessons.

“I’m so lucky in the job I’m in, I can kind of work around them. If there’s stuff I need to do in the evenings I do it when they sleep.

“I’ve a really good support system around me too. There is a village behind me. Their grandparents and family and friends, I’m really, really, lucky.”

The 26-year-old Tiktoker also opened up on how she deals with negativity online.

Annalivia said: “I’m such a chill person. I always feel, if you don’t like me, you don’t like me, you don’t have to like me. There’s no one in the world that likes everyone, and not everyone is going to be your cup of tea.

“But I’m really lucky, I have a really positive platform but I do get a few trolls.

“I’m just trying to be me and that’s so important to me. So far it’s worked. Those that matter don’t care and those that care don’t matter. I always remind myself of that.”

Annalivia with her daughter Rhea

The Co Armagh influencer and her fiancé Ruairi are due to tie the knot in 11 months time.

Annalivia said: “We are just under a year away. I don’t get stressed. Everything will happen, everything happens for a reason, everything will plan out the way you want it to, I never sweat the small stuff.

“To me, the most important thing, even the event, holidays, the wedding, is that everyone has a good time, not about the small details. If all the people that I love are in one room, we’re gonna have a good time, whether we are in the most fancy place in Ireland or in someone’s garage.

“I’m just loving the little bubble I’m in with everything going on.”

She added: “My sister-in-law Sadie Hynds, is a wedding planner. I’ve handed everything over to her. Me and her are the perfect combination. She is amazing and such a perfectionist and I’m so chilled, it actually works really well because she’s like ‘you need to do this’ and I say, ‘I trust you to go and do it for me’.

“I’ve got the dress, the dress has been secured. Two shops. I went to one shop and said ‘I could really just get a dress now’. They said, ‘just go to one more’, and I said ‘okay, that’s my dress, let’s go’.”

The BPerfect x Annalivia collection products can be purchased separately, or together as a bundle for RRP €105.00/£90.00 (worth over €145.00/£118.00). Shop online via www.bperfectcosmetics.com, and at BPerfect Megastores and retailers nationwide.

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