Noida’s DLF Mall of India launched the fourth season of its wedding fashion fair ‘The Wedding Tales’ with a premium brand runway show. Actress Sobhita Dhulipala walked the ramp as showstopper and brands including Shantanu & Nikhil, Ritu Kumar, and Tanishq showcased their latest wedding designs.
“It was my sheer pleasure to witness the resounding success of Season 4 of The Wedding Tales organised by DLF Mall of India,” said DLF’s retail division head and senior executive director Pushpa Bector in a press release. “This property has become a legacy campaign for the mall, cherished immensely by the Mall of India community. This event has not only celebrated the essence of Indian weddings but has also reaffirmed our commitment to curating exceptional experiences for our patrons. The overwhelming response from our audience, the presence of esteemed guests, and the sheer brilliance of Sobhita’s presence have made this evening a truly unforgettable one.”
Participating brands in the show included Manyawar, Saundh, W, Looks, Meena Bazaar Steve Madden, Lifestyle, Roberto Cavalli, Minizmo, and Mohanlal & Sons among others. The mall has created a campaign film from the exhibition to promote its wedding offerings for the upcoming autumn wedding season.
The event also featured interactive elements including styling masterclasses for grooms and brides by fashion named Pranav Goswamy and Sanjana Batra and makeup masterclasses by brands MAC Cosmetics and Anastasia. Shoppers at the mall could get involved as they browsed the curated wedding exhibition as part of the mall’s plan to drive engagement.
DLF Mall of India is located in Noida’s Sector 18 and houses over 400 brands spread across a retail space of 2 million square feet. DLF Mall of India described itself as, “the largest mall in the country”.
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