The Iconic launches 30 per cent off birthday sale: Australian retailer slashes prices on fashion, beauty and accessories

Exhausted by sales season? Nah, us neither.

Now is the perfect time to stock up on Christmas and birthday goodies before the end of the year rolls around and you’re stuck trying to find an appropriate stocking filler.

Whether you need a gift for someone else or it’s time to treat yourself, The Iconic’s Birthday Sale is the time to act.

Catch the best deals and products hand-picked by our team at Best Picks >>

The offer – which basically offers 30 per cent off hundreds of products – runs from 7am on September 25 until 11.59pm AEST on October 2 and the discounts are applied at the checkout.

This is what I’m adding to my cart this week.

St Mrlo Denim Playsuit. Credit: The Iconic

1. St Mrlo Denim Playsuit, was $129.95 now $90.96

I have a big love affair with denim this season. It’s the perfect amount of warmth for springtime weather, when it’s scorching one minute and cooler the next.

This playsuit is baggy, so it can be worn loose when the heat hits, but the buttons down the front can be opened for a dressier vibe.

I love the particular shade of denim wash, a light grey blue, and could easily wear this to work with sneakers or dressed up with a kitten heel.

UGG Tazz shoes Credit: The Iconic

2. UGG Tazz shoes, was $199.99 now $139.99

These were absolutely huge on TikTok about a year ago and I missed the boat – let’s blame my millennial age – but they still absolutely steal the show when it comes to a casual-yet-cool shoe.

I’d wear these around the house, that’s a given, but paired with denim jeans and a “nice top” and you’re away – they can be seen at Westfields, your local movie theatre, even on a date (it’s better they know you like comfortable clothes from the get-go).

I love the chestnut shade because it’s the sort of 70s flair I aspire to, but the black version is just as chic.

Converse Chuck Taylor All Stars Credit: The Iconic

3. Converse Chuck Taylor All Stars, was $130 now $91

Absolutely kicking myself that I pulled the trigger on these Converse high tops before they were on sale but they’re so rarely discounted I almost couldn’t believe my eyes when I saw them included.

These are a classic for a reason and I actually prefer to wear them with floral dresses to really confuse onlookers. I wore them all around Europe and didn’t have a single issue with blisters or pain.

They do come in five different colours but the black and white look is my overall favourite.

Chancery Stark Gown. Credit: The Iconic

4. Chancery Stark Gown, was $380 now $266

I know what you’re thinking – why-are-you-looking-at-wedding-dresses-when-you’re-not-engaged? – and it’s an absolutely fair and reasonable judgement.

However, this Chancery gown popped up as I was scrolling by and it left me flabbergasted at not only the price but also at how figure-hugging and luxurious it looks! Can we take a moment for the buttons?

I’m a big believer that it’s the person that makes the dress, not the dress that makes the person, so you don’t need to spend thousands on a gown to feel a million bucks.

No this dress isn’t made from silk but I do think with the right accessories it could be amplified to resemble something LIKE silk. Chancery has an entire bridal collection so go nuts.

Reliquia Jewellery Hernan Chunky Chain Necklace with Pearl Pendant. Credit: The Iconic

5. Reliquia Jewellery Hernan Chunky Chain Necklace with Pearl Pendant, was $199 now $139.30

You’re either a gold or a silver girl and I definitely lean more towards the former. This pearl necklace from Reliquia Jewellery is the perfect level of chunkiness to make a statement.

This would jazz up a typical workday outfit but also be fabulous at a wedding and it’s gold-filled so it won’t tarnish easily.

It’s easy to put on yourself with the front-facing clasp, which is an added bonus. Now I just need to find an excuse to wear it daily…

Alemais Birdie Spliced Pants. Credit: The Iconic

6. Alemais Birdie Spliced Pants, was $445 now $311.50

It’s difficult to walk down the street in Sydney at the moment without running into someone wearing Alemais.

It’s the talk of the season with its sustainable and highly sought after pieces so when it’s on sale, you take advantage.

These silk trousers are so fabulous you’ll struggle not to upstage everyone else in any room, at any event, so they’re definitely worth purchasing.

They exude avant-garde style in the best way.

Not everything from Alemais is included in the sale so triple-check before you add something to your cart to make sure you’re getting that sweet 30 per cent off.

Dr Martens Unisex 2976 Chelsea Boots. Credit: The Iconic

7. Dr Martens Unisex 2976 Chelsea Boots, was $319 now $223.30

I know we’ve got a bit of a shoe theme in this round up but when I saw these boots I couldn’t help myself.

They almost resemble an RM Williams classic but they’re grungier. I am obsessed.

In the same vein as my Converse, I would wear these with both denim and dresses, saving my feet from hours in heels.

Just about everyone in Byron Bay has a pair of dark brown boots so live your northern NSW dreams and opt for this pair.

Separately to the sale The Iconic is also giving away thousands of gifts as part of The Shop That Stops The Nation.

It’s offering Aussies a 1 in 3 chance of receiving a birthday surprise from THE ICONIC on Friday September 29.

The Shop That Stops the Nation will stop the clock for two minutes every hour from 7am to 7pm on that day and gift 1 in 3 shoppers with a surprise credit on their Iconic account to spend on items they’ve saved in the wishlist feature.

But it’s not just customers’ wishlist items that will be gifted as part of the celebration.

Aussies who participate will also have the opportunity to be randomly gifted cult buys like ghd Platinum Hair Straighteners, Olaplex hair care, Peter Thomas Roth skincare, Benefits cosmetics and much more.

So how do you get involved?

  • Download THE ICONIC App
  • Add your favourite items to your ‘wishlist’ starting today
  • Be on THE ICONIC app or website during each two minute stoppage every hour between 7 am and 7 pm on Friday, September 29.
  • Keep an eye on your inbox – if you’re gifted, you’ll receive an email within the hour of each respective time stoppage.

To see more from the sale, visit the website here.

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