The truth is, the best beauty products change habitually – and frequently. What we loved last year is replaced by some new arrival, that classic you forgot about, or that thing that’s majorly popular on the other side of the world. The speed at which we are discovering beauty is swift – and don’t we know it! Vogue’s beauty team, between here and London, tests a lot of products each week.
Vogue’s favourite beauty products of 2025
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With 2025 soon coming to an end, we’re reflecting on the beauty products that got us through the year so far. For starters, both senior beauty and wellness editor Margaux Anbouba and senior beauty shopping writer Ellie Davis have been quite taken by the new Shark FacialPro since their first trial. It was also the year associate beauty writer Ranyechi Udemezue fell in love with the Tower 28 SOS Daily Rescue Spray; it’s what she calls “a godsend in a major city” to keep her acne in check.
Below, all these and more beauty finds (both new and old!) that have been truly game-changing for our Vogue beauty editors. From high-tech gadgets to newfound signatures, read on to discover our picks.
