The wearable technology trend in tennis keeps gaining momentum. Following Roland-Garros decision to allow smart devices on court, the US Open has taken things a step further – not just permitting wearables, but actively partnering with one of the biggest names in the space.
Oura and the USTA have announced a five-year partnership naming Oura an Official Sponsor and Wearable Fitness Device Partner of the US Open, USTA and USTA Coaching – the first wearable partnership in USTA history.
What the deal includes
Every main draw player competing at the US Open will receive an Oura Ring through the player gifting suite, with on-site fitting and recovery education available in player areas. Beyond Flushing Meadows, the partnership extends to USTA Coaching, USTA League National Championships, and USTA members, with an Oura Recovery & Readiness module embedded in the USTA coaching certification pathway.
Oura will have on-court signage in both Arthur Ashe Stadium and Louis Armstrong Stadium, plus broadcast messaging and on-site fan activations. Looking further ahead, Oura will become a founding partner of a new Player Performance Center opening on the US Open grounds in 2027, including naming rights to a wellness and recovery area, part of a billion-dollar campus overhaul the USTA is currently undertaking.
From controversy to official partner
The timing is significant. At the start of 2026, wearable technology was thrust into the spotlight when the Australian Open insisted players couldn’t wear smart devices that track personal biometric data during matches. Stars like Alcaraz, Sabalenka, and Sinner had their Whoop bands confiscated. Roland-Garros then broke new ground by becoming the first Grand Slam to allow wearables on court — and now Flushing is going even further by making one an official partner.
The USTA deal comes just two weeks after the US Open confirmed, along with tennis’ other Grand Slams, that players may compete using wearable devices approved under the ITF’s Player Analysis Technology (PAT) protocol. Worth noting: no Oura devices are currently listed on the ITF’s approved list, so the ring itself isn’t yet cleared for in-match use, but the partnership signals where things are heading.
The bigger picture
As Oura CEO Tom Hale put it: “Sleep and recovery are the invisible edge. That’s what makes this partnership such a natural fit.”
The shift in how tennis’s biggest events view wearable technology has been striking – from confiscating devices in January to handing them out to every main draw player by summer.
