Between the dozens of new launches in the makeup, skin care and hair spaces each week, and the barrage of trends and sponsored content circulating on social media, we’re all constantly inundated with products. When there’s so much to sift through, it can be hard to cut through the noise and discover the products that’ll actually become your new go-tos.
But fear not, fashionistas and beauty lovers! We enlisted the help of style editor and beauty expert Bobbie Thomas, who stopped by TODAY with Jenna & Sheinelle, to share the latest and greatest hits for the upcoming season. From fashion hacks for tricky outfits to beauty finds that fill gaps in your SPF routine, Thomas is putting her stamp of approval on all of these products.
Keep reading to discover the picks Thomas is loving right now. Plus, scroll on to shop more favorites Thomas previously recommended.
Bobbie Thomas’ favorites, as seen on TODAY With Jenna & Sheinelle
Stay-put upgrades
For keyholes, cutouts, and other tricky styles where traditional bras won’t cut it, these are the bra hacks you need in your wardrobe. Nippies Lifting Covers not only conceal, but can also deliver a one-inch lift and be reused 20 to 30 times, Thomas shares.
Clutch Glue is like a liquid fashion tape that goes where strip adhesives can’t. It can help with tricky necklines, thin straps, hems that roll and more. Thomas says it even works for runners. It’s hypoallergenic and sweat-resistant yet water-soluble when submerged in the wash or underwater.
The new Cakes Tape offers a customizable solution, with ultra-thin, pre-cut silicone strips that can be strategically positioned to provide coverage, lift and stay hidden under revealing tops and dresses.
Dry Shampoo 2.0
Narka’s new duo brings the next generation of dry shampoo to the masses, featuring an innovative wet-to-dry formula. The set is complete with a mascara-style wand to refresh roots, bangs and part lines, plus a spray for a more “all-over” refresh.
Heading into the sunny summer season, Thomas is also loving the Nous No Shade Dry Shampoo. A key innovation baked into its powder puff applicator is broad-spectrum SPF 30, keeping our oft-forgotten part lines protected while absorbing oil and adding volume.
Sun Smart Makeup
Another likely overlooked area of your SPF routine is the undereyes. Despite the fact that this area is highly sensitive, Thomas says concealers with sun protection in the formulas are surprisingly rare, which makes these two worth noting. Mama Sol’s Eyebrella is a mineral, tinted under-eye brightener and corrector that has a natural, sheer finish. Thomas notes that it is especially forgiving on drier skin, too.
“Ciele’s Conceal + Protect SPF goes more in the coverage direction,” Thomas explains. “It helps to correct blemishes, sunspots, and hyperpigmentation while adding protection.
Bobbie Thomas’ beauty favorites previously seen on TODAY
This Shop TODAY Beauty Awards winner is a multi-editor-loved pick. “Immediately after, my skin looked glowing and gorgeous,” wrote one Shop TODAY contributor.
Curology’s The Lip Balm is not just any lip balm. With a one-handed push-slider applicator, reapplying on the go is a whole lot easier. And most importantly, the product contains a mix of nourishing butters and oils to soothe extra-dry lips.
Dry lips are another common issue. Address dryness with lip products that offer more than just moisture, from serums to lip balms.
“Skip the scrubs and use this a few nights a week to gently resurface dry, flaky lips,” suggests Thomas. “The polyhydroxy acids [in this lip serum] smooth and hydrate for softer lips over time.”
Thomas refers to this game-changing polish as “a lipstick for your nails.” This 4-in-1 polish is designed to give you a flawless manicure in seconds, thanks to a formula that can combine a base coat, treatment, color and topcoat all in a single step.
According to the brand, it only needs 50 seconds to dry, making it their fastest-drying polish yet. It also features a patented wide-hugging brush that ensures an even application, as well as ingredients that will reveal a chip-resistant and glossy finish.
L’Oréal’s pen takes a dual-tip felt approach to help fill and define brows. It comes in eight shades and offers a smudge-proof, transfer-proof and water- and heat-resistant formula.
This affordable “Hair Honey Milk” eliminates frizz and protects hair from damage, according to the brand. Reviewers note that they love the subtle scent, too.
“I have short (about an inch long) 4B hair, and I use this product every single day when I’m styling my hair. It “wakes up” my curls and rehydrates my hair so that I can use my moisturizer more effectively,” wrote one Amazon reviewer.
This new launch from E.l.f. Cosmetics offer tons of rosy, neutral and peachy hues to complement different skin tones and seasons.
The Inkey List’s Glycolic Acid Scalp Scrub helps improve the overall look and feel of your hair, per the brand, by starting at the scalp. Glycolic acid gently exfoliates the scalp to remove dead skin and build-up, which, in turn, can support healthy hair and growth.
“New highly rated broad-spectrum sunscreen formulas are lighter and easier to wear every day without the chalky finish,” claims Thomas. “Bonus reminder: If you’re applying SPF daily, double cleansing at night matters.”
According to the brand, this hydrating sunscreen has zero white cast, zero greasy finish and zero irritation. Essentially, it delivers everything you’d want in a daily SPF.
When testing some of the most popular sunscreens, commerce writer Danielle Murphy ranked Innisfree’s Daily UV Defense SPF 36 as the “best overall sunscreen” for its lasting formula, comfortable feel and radiant finish. “The formula sinks into the skin effortlessly and requires hardly any dry-down time before starting your makeup routine,” says Murphy. “There’s also zero pilling or product breakup, even in spots that crease like around the nose and smile lines.”
“Colored eyeliner is a fresh, easy way to define your eyes,” Thomas shares, as it is “less harsh” and “more playful” than a black or brown wing. “Curated shades offer a polished pop of color that still feels grown-up; no special occasion necessary.”
This under-$15 eyeshadow stick comes in a water- and transfer-proof formula that can be used as a traditional eyeshadow or applied as an eyeliner.
Formulated with hyaluronic acid and peptides, the brand says this “Secret Oil” lip balm is nourishing and silky-smooth.
This exfoliating body milk contains four resurfacing ingredients — glycolic acid, salicylic acid, pear enzymes and urea — to gently smooth texture and bumps without stripping.
Does your skin need a little more TLC? You’re in luck. Skin booster shots are “targeted at-home treatments designed to mimic in-office results” by using “regenerative compounds like exosomes, growth factors and PDRN,” explains Thomas. “These ‘shot’ cocktails are meant to be used in short cycles to help visibly firm, brighten and smooth skin.”
So, ready for a boost? Look no further than Medicube’s Exosome Shots: The Zero line (the original), Azelaic and The Pink Collagen serum. “Harnessing the power of exosome-based delivery systems in two strengths, the Zero line shots are geared toward refining texture and fortifying the barrier,” explains Thomas.
The Pink Collagen Exosome Shot Serum, on the other hand, “uses PDRN and peptides to visibly plump and support elasticity,” she adds. Lastly, the Azelaic serum is best for acne-prone skin, as it utilizes azelaic acid to address redness post-breakout and smooth texture. Each one concentrates on specific concerns for targeted treatment.
“Swap your basic body lotion for a formula that also helps smooth texture, soften skin and make a visible difference,” recommends Thomas. Containing 10% urea, apply this hydrating body lotion above to any rough or dry areas to smooth, exfoliate and moisturize. Per the brand, the formula is non-sticky and fast-absorbing for long, comfortable wear.
With caffeine, bio-PDRN, niacinamide and more, this ‘shot’ serum is a great “targeted treatment for smile lines or tired zones” as it firms and energizes areas like the jawline and neck for a lifted complexion. Per the brand, its high concentration of quality ingredients makes it effective on all skin types.
Selling out
“While not a brand-new concept, it’s surprisingly rare to find a true one-handed, click-and-slide lipstick,” raves Thomas. “The multitasker-friendly collection delivers creamy, lightweight, and buildable color,” she adds, plus lasting hydration for wear that is comfortable all day long.
What’s new in the brow world, you ask? Thomas found a few high-tech upgrades that will bring next-level precision to your next application. Shop TODAY-editor loved brand Benefit Cosmetics (creator of another Beauty Award-winning brow product) has launched the first-ever triple-tip brush pen, complete with a superfine 0.8mm point. Thomas says it’s the finest on the market for creating effortless, hair-like strokes.
No one loves the feeling of dry hands. When it comes to hand care, moisturizing dry skin isn’t enough to soothe dryness. Prevent dry skin this season, while proactively treating your hands with these picks.
“These peel shots have taken off on TikTok for targeting clogged pores in the T-zone, but they also work wonders on your hands,” Thomas says. Just rub onto the skin before hand cream to exfoliate and soften, thanks to the powers of white and black rice.
“Brands got the lip oil memo — this isn’t a moment, it’s a takeover,” claims Thomas. Nourish and moisturize dry lips with this dermatologist-designed option.
This nighttime hand cream contains a 1% slow-release retinol complex to address common aging concerns, from fine lines to hyperpigmentation. For morning use, be sure to pair with SPF.
“A behind-the-scenes favorite among hand models and manicurists, these slip-on gloves revive dry, tired hands in just 15-20 minutes,” says Thomas. “You can also remove the fingertips for longer wear while typing, texting or painting nails — making them as functional as they are nourishing.”
If your hair has been feeling rough and heavy lately, spoiler: It could be the water itself. “Hard water can leave mineral or metal deposits that mess with shine, softness and even color,” explains Thomas.
Use the two-step system to cleanse, hydrate and protect hair from harsh metals in water. Together, the duo removes metals trapped inside the hair, and gently cleanses while maintaining softness.
This reparative treatment was designed to mend and minimize breakage by boosting the scalp’s collagen. Over time, you can expect more resilient and fuller hair from root to tip, per the brand.
You might’ve heard of ‘glass skin,’ but the same ‘mirror’ effect is trending for hair, too. “The updated take is smart, smoothing shine that looks reflective and healthy without living at the salon,” the beauty expert shares.
With a high concentration of Keratin-PF, Unove’s hair mask for damaged hair promises to intensively replenish hydration and nourishment to restore the overall health and vitality of strands. The brand claims the mask works in just 10-seconds to notice improvement — a perfect solution for busy lives needing a quick solution.
This set, which is valued at $46, includes sheet masks to nourish dry and dull skin and a lip balm to keep chapped lips at bay.
“From leave-ins to heat protectants to styling serums, “milks” are the “mane” attraction right now,” Thomas says. “They’re lightweight, slip-y, and give that soft, polished finish without feeling heavy.”
Healthy hair starts at the scalp — and this cleansing oil can help with that. It detoxifies while removing build-up, dirt and oil using ingredients like charcoal and pink clay to minimize impurities without stripping the hair.
Don’t just wing it with eyeliner. When it comes to choosing, we look for one that creates an effortless wing, just like the pick above from Sarah Creal. It should glide with ease, never skip or tug, and remain transfer-proof for up to 24 hours, including on the eyelids and waterline.
“Laneige’s new Water Bank Aqua Facial is a glass skin cheat code,” vouches Thomas. “The ‘K-beauty facial in a bottle’ gently exfoliates and hydrates. It’s the perfect all-in-one middle layer to flood skin under a shrink-to-clear hydrogel mask for the ultimate glass-skin sandwich. By morning, skin looks fresh-pressed with bounce.”
Thomas says these little luxuries from Chanel will make the perfect addition to your bathroom vanity and makeup bag. From chic soaps to a posh compact with magnifying power and an iconic lip trio, these glam finds start at just $37.
You might’ve heard the term “skin flooding” here and there, but what is it?
Thomas describes it as a “hydrating technique that’s all about layering lightweight power-packed formulas (think cream mists, moisturizing toners, and serum-rich essences) that drench your skin before locking it all in with your lotion or cream.”
Whenever your skin is in need of a boost of hydration, spritz this moisturizing facial mist to deliver instant relief. Spray on bare skin or over makeup throughout the day, per the brand.
Thomas says this moisturizer is so good that it was originally exclusive to hospitals! She calls it a “holy grail” for sensitive skin. It features barrier-boosting ceramides and a triple lipid complex that nourishes the skin and offers up to 120 hours of hydration, per the brand.
This bundle has all of Thomas’ favorites for gorgeous, luxe locks. The True Color Shampoo and Conditioner set delivers hydration and shine for silky smooth, deeply nourished hair. Pair it with the best-selling Smoothing Crème (the “everything fix” for frizzy, fragile, dull or just everyday hair) on wet or dry strands for instant smoothing, heat defense, and shine.
Compact fragrances and fragrance sticks make a scent feel and become “more personal, portable, and easy to refresh throughout the day,” says Thomas.
It might look like a makeup compact, but inside this find from Sidia is a solid perfume that promises a mess-free and spill-proof application on the go.
Haus Labs is setting new standards for beauty — each product is infused with skin-loving ingredients and actives, with innovative formulas that Thomas says your skin will appreciate. The editor-loved foundation comes in more than 50 shades.
Another solid perfume option, Noyz’s The Solid Fragrance comes in a roll-up stick design for swift application on your pulse points. The warm scents and balm-like texture made it a recent favorite in our Gifts We Love Awards.
More Noyz products to shop:
Never forget a scent with the help of this ceramic pebble, which just requires you to spray on your favorite fragrance to keep it lasting up to two days.
Squishmallows has a line of adorable fragrances, which Thomas says is its perfect gift for tweens or anyone a part of the fandom. Plus, when you buy a full-size bottle, you’ll get a free Squishmallow plush.
Here’s a fragrance you can literally wear. Available in both gold and silver, this product combines scent and jewelry in a small perfume vessel that you can take with you and reapply anywhere you go.
Shark’s newly launched Straightener + Rapid Blow Dryer claims to cut your styling routine in half by tackling straightening and drying in just one step. Use the interchangeable attachments, based on your hair type, to create smooth, straight styles that last.
Many people experience hair thinning and loss. While there are topical treatments to promote hair growth, they often take time. A hair topper, however, can be a quick solution to fill in the hairline as you’re regrowing hair.
“If you’ve never heard of a ‘topper,’ you’re not alone — it’s a featherlight hair piece that blends in fast to fill the hairline or part for discreet coverage and soft volume,” Thomas says, just like the picks above from Uniwigs. Hair toppers can also “help hide grays, bare spots and/or conceal breakage,” she adds. “Easy on, easy off for an instant better hair day.”
If you have a hard time finding your best color match, this device is about to change the game. BoldHue is the first-ever tool designed to create your very own custom foundation shade — and in just 60 seconds. All you have to do is scan your skin with the included wand, which closely analyzes your skin tone. Then allow the machine to mix your personalized pigment combination to make your perfect shade.
When your pigments start to run low, BoldHue offers cartridge replacements, so you never have a less-than-perfect foundation match. The colors are packed with skin-soothing ingredients that are designed to blend effortlessly.
This breakthrough beauty device was pioneered by two MIT scientists. The Droplette uses a patented micro-infusion technology to transform capsules into a barrier-penetrating mist — effectively delivering skin care actives deeper, faster and more effectively than traditional topicals.
Thomas says the Ultra Starter Set comes with everything you need for skin that is hydrated, firm and luminous: the brilliant Droplette device, plus Collagen Boosting Hydrofiller Capsules with an advanced serum to restore, plump and smooth skin.
Meet the expert
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by Bobbie Thomas.
- Bobbie Thomas is a style editor at TODAY, beauty expert and author of “The Power of Style.”
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
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