A Thornton based businesswoman has turned personal loss into an award-winning memorial jewellery company, helping families across Lancashire and beyond preserve precious memories through handcrafted keepsakes.
A local Thornton business owner who began creating memorial keepsakes after the loss of her mum has been recognised with a major regional award for her work helping families navigate grief through meaningful, personalised jewellery.
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Sarah Shaw, founder of Flor’all Eternity has been named Memorial Jewellery Specialist of the Year 2026/2027 at the Manchester & North West Prestige Awards.
The recognition follows a standout year for the business, which was also a finalist in the Coastal Radio Local Business Awards and shortlisted for the Enterprise Vision Awards.
Sarah originally began preserving funeral flowers in resin after her mother passed away, creating keepsakes for her own family before realising others could benefit from the same comfort.
Sarah, said: “What started as something personal for my own family slowly became something much bigger.
“There were so many people who didn’t know what to do with sentimental items after losing someone they loved.”
Today, Flor’all Eternity creates bespoke memorial and keepsake jewellery using ashes, funeral flowers, breast milk, hair, fur, fabrics and other personal inclusions. Each piece is designed in collaboration with clients and hand-finished with care.
The business also offers a local collection service across the Fylde Coast, allowing families to safely hand over precious items in person.
Before launching her company full-time, Sarah worked in banking for over 22 years, alongside earlier careers in hairdressing and travel, experiences she says helped shape her approach to customer care.
Judges praised the business for its professionalism and exceptional customer feedback.
Sarah added: “To be recognised for something that began from love and loss is incredibly emotional. Every piece represents someone’s story, and that means everything to me.”
