Letter From the Editor
The second you dive into the world of beauty, you embark upon a never-ending quest. Formulas evolve, trends transpire, and you’re still searching for just one more addition to your routine. The ultimate serum to calm your skin. Or the singular hairspray that will leave your strands effortlessly tousled yet intentionally refined.
With the goalposts continuing to inch just out of reach, I’m here to tell you that the perpetual journey is part of the fun: You discover the oh-my-god-so-good-have-you-tried-it?! perfume that you can’t live without. And then the next fragrance that you somehow love even more. That doesn’t mean one is better than the other. It just means that you’ve stumbled upon the find that meets you where you’re currently at.
That is, of course, unless you’re incredibly disciplined and have never ever not once deviated from your holy-grail products. If that’s you, I both commend you and question how you arrived at this link. But if you’re forever curious and desperate to try the next best thing, you’re in the right place. A team of InStyle editors and industry experts—I’m talking dermatologists, aestheticians, makeup artists, hairstylists, perfumers, and manicurists—have tried a, frankly, startling number of beauty products to determine the most effective, longest-lasting, easiest-to-use, and, generally, prettiest of the new releases and old standbys we got our hands on this year. And we’re ready to relay our findings.
Here, InStyle’s 31st edition of our Best Beauty Buys awards program. From tried-and-true favorites that have spent decades in professional kits, to innovations so novel they’d send your grandmother into shock, 160 of the best beauty products currently available await you below.
Happy browsing!
InStyle
