I may spend my days talking and writing about fashion, but that doesn’t mean I don’t have beauty products on the brain at all times. I check the Just Dropped section of Sephora daily, follow multiple beauty influencers, and find it impossible to resist trying pretty much every new and viral beauty product that I come across.
As you may have noticed, the new beauty products have been rolling out at a rapid pace over the past couple of months. Trust me—I’ve tried a lot of them. Some are good, some are not so good, and some are great. I’m here to talk about the latter.
Among the buzzy products I’ve tried and instantly fell in love with are the latest Rhode launch, the new foundation (and brush!) everyone is losing it over, the latest blurring-concealer launch, and the lip product everyone has been clamoring for Merit to release.
Keep scrolling to see my favorite viral beauty products of 2026 so far and shop them all in one place.
M.ph by Mary Phillips Le Skin Weightless Serum Foundation
m.ph by Mary Phillips
Le Skin Weightless Serum Foundation
M.ph is, without a doubt, the new It-girl beauty brand, and I suspect every product Mary Phillips releases will go viral. Her latest creation is my favorite foundation, hands down. It applies like silk and blends incredibly easily. (Don’t forget the fluffy brush to use with it.) It comes in a wide range of shades, and even though it’s on the dewy side, it lasts for hours on end. Trust me—just get it.
Rhode Caffeine Reset
rhode
Caffeine Reset Sculpting Cream Mask
Every Rhode launch is immediately viral, and Caffeine Reset is no exception. I’m happy to try anything that claims to sculpt, and I’m equally happy to report that it does! I like applying it in the morning before makeup, as it noticeably tightens everything up. It may just be temporary, but I’ll take what I can get.
Merit Signature Lip Blush
MERIT
Signature Lip Blush
The blurred-makeup trend is still going strong, and Merit launched the perfect product to embrace it with. Signature Lip Blush creates an effortlessly polished look in an instant, and you barely even need a mirror to apply the balm-like formula. Gamay and Archival are perfection. I’ve been wearing those shades on repeat, but I want them all.
Westman Atelier Face Trace Cream Contour Stick in New Shades
Westman Atelier
Face Trace Cream Contour Stick
Westman Atelier’s Face Trace isn’t new, but the brand just released a plethora of new shades of its iconic contour stick. The beauty of these is that they’re impossible to mess up, and now, finding the perfect shade is easier than ever. I previously wore Biscuit, but Toast is undoubtedly my new favorite.
Sarah Creal Face Flex Color Corrector
Sarah Creal
Face Flex Color Corrector Instant Under Eye Brightener
As a Sarah Creal fan, I purchased the new color corrector the day it launched. I’m someone who is chronically sleep deprived, so sometimes, concealer alone just doesn’t cut it. As opposed to other correctors I’ve tried that can be dry and patchy, this one is creamy and practically melts right in. Highly recommend.
Laneige Water Bank Aqua Facial
LANEIGE
Water Bank Aqua Facial Serum
This is the first of the BHA/AHA products I’ve tried that doesn’t sting and make my skin feel uncomfortably tight, which is no small feat. It’s gentle yet powerful, and my face looks bright and healthy the next morning. Plus, the packaging is quite fun.
Patrick Ta Major Skin Soft Blur Brightening Hydrating Concealer
Patrick Ta
Major Skin Soft Blur Brightening Hydrating Concealer
They had me at brightening. Patrick Ta’s highly anticipated concealer is here, and it’s a good one. It conceals but looks completely natural—as if I just have perfect skin. I was impressed by the lack of creasing, especially considering how hydrating it is. The double-ended brush is excellent and should be purchased alongside the concealer.
Summer Fridays Flushed Lip Stain
Summer Fridays
Flushed Lip Stain
My main objective when it comes to lip stains is finding a “your lips but better” formula. Many are too intense for me, but Summer Fridays’ Flushed Lip Stain looks natural and effortless. Rosette is the perfect shade to layer under any of its Lip Butters.
Noyz Mylk de Parfum
New trend alert: perfume milk. Noyz’s revolutionary fragrance is here, and the concept may be confusing, but once you apply it, you’ll immediately get it. I was worried it might feel like a lotion, but it’s nothing of the sort. It sinks right in and doesn’t leave any stickiness. It’s not super concentrated, so you can apply it as you would a lotion and be left with a soft, lingering scent. Only Human, in particular, is divine.
Omnilux Contour Face
The Omnilux LED mask has changed my life. I swear it’s reverse-aging me. Even if I haven’t used it in awhile, my skin looks completely revived after a 10-minute session. My fine lines have visibly faded, and any discoloration is eradicated for days after using it. I can say without hesitation that it’s a very worthy investment.
Makeup by Mario Jelly Jar
Makeup by Mario
Jelly Jar Lip & Cheek Multi-Use Balm
I was a tiny bit hesitant to try Makeup by Mario’s Jelly Jar balm at first, as I assumed it would be a bit too glowy and wouldn’t have any staying power. I’m happy to say that I was wrong. The glow level is sophisticated, and it stays put. I love it as a highlighter over another cream blush in a complementary color. I own three shades, but Mauve Latte (pictured here) is my most used hue.
Cyklar Urea Hand Cream
Cyklar
Sacred Santal Urea Hand Cream
Cyklar continues to impress me with each new product launch, and I’m not sure how I lived without this milky essence for the body. Aside from looking chic, the Urea Hand Cream is silky and hydrating without the greasiness. The urea sets it apart from other perfumed hand creams on the market, as it actually rescues even super-dry winter hands aka mine. As you may have already heard, the scents are divine. Sacred Santal and Vanilla Verve are my go-tos.
Dae Fairy Blaster Dry Texturizing Spray
Dae
Fairy Blaster Dry Texturizing Spray
I don’t do a lot to my hair—just a rough blow-dry until my arm gets tired and maybe something to smooth the flyaways afterward. I’ve recently added Fairy Duster to my routine after seeing the rave reviews, and I get it. I hate products that make my hair feel stiff and dirty, but this makes it feel clean and gives it a cool-girl tousled effect. Also, it smells divine.
One/Size by Patrick Starrr Bouclé Silk Airbrushed Talc-Free Finishing Powder
ONE/SIZE by Patrick Starrr
Bouclé Silk Airbrushed Talc-Free Finishing Powder
After seeing that Mary Phillips uses this powder on her Instagram, I had to use it too. I instantly understood why she’s a fan. Your skin looks fresh and like skin, unlike the many matte powders on the market that look flat and dull on the face. I will be repurchasing.
Ultra Violette Sequin Supreme SPF 50
Ultra Violette
Sequin Supreme SPF 50 Glow-Boosting Facial Sunscreen Moisturizer and Primer
I own nearly every Ultra Violette sunscreen formulation, so trying the newest, Sequin Supreme, was a no-brainer. It’s perfect for wearing under makeup, as it glides on smoothly and doesn’t pill. It has the faintest shimmer, and although it adds a bit of glow, it’s not greasy like many glowy sunscreens I’ve tried. Plus, the high SPF is always a bonus.
Rare Beauty Warm Wishes Soft Matte Powder Bronzer
Rare Beauty
Warm Wishes Soft Matte Powder Bronzer
Spring is on the horizon, and that means the new bronzers are rolling out. One of the most high-profile among them this year has been Rare Beauty’s Warm Wishes Powder Bronzer. Although it’s a powder, I found that it’s quite buttery and blendable, especially with the genius Angled Powder Brush. I’m hoping for more cool-toned colors to be added in the future, and given Rare Beauty’s track record for releasing new shades of its products periodically, I have a hunch my wish will be granted.
Dior Addict Lip Glow OIl
A lot of lip oils may look and feel nice, but they’re quite thin and disappear soon after they’re applied. This is not that. Dior’s reformulated Lip Glow Oil has staying power. It’s ultra-hydrating and shiny, and it comes in three finishes—sheer, high shine, and shimmer. I purchased Latte and Mocha, and both are quite pigmented, which I personally love.
Saie CitySet Ultra-Fine Mist Setting Spray
Saie
CitySet Ultra-Fine Mist Setting Spray
This setting spray actually turned me into a setting-spray girl. It’s a step I’ve always skipped in the past, but after hearing the buzz about Saie’s CitySet, I couldn’t not try it. One of the many things I love about it is that you don’t feel like you added an extra layer to your face. It’s a super-lightweight mist that adds a subtle, nongreasy glow and keeps your makeup looking fresh for hours on end. I look forward to having it on hand when the heat and humidity hit this summer.
