Having been a commerce writer for the last three years, and a gift guide writer for just over two, it’s fair to say that I’m up to speed on the best gifts for anyone on your list, as well as the latest launches and which viral products (beauty, tech and wellness) are actually worth your money.
But to ensure I’m an authority on all things shopping, I’ve attended countless press days in 2025, have spoken to numerous shopping experts and personally tested hundreds of products to ensure they meet my standards. Essentially, you can also be reassured that only products and brands I genuinely love and would recommend to friends make it into the Glamour Gift Shop.
But when reviewing products — this includes TikTok-acclaimed beauty, new-in clothing, aesthetic homeware and unusual Advent calendars — I consider them all against the following criteria:
While I am not (yet) an expert on all things beauty, I keep up to date on new launches and regularly talk to dermatologists, brand founders and industry leaders for their thoughts on which brands and products they personally love.
