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Wet Brush and Goody, two brands under the Beauty By Imagination umbrella, have reunited with the fashion and lifestyle brand LoveShackFancy for an expanded limited-edition collection. This release follows the overwhelming success of their debut collaboration, which sold out online at Target in just one minute in 2025.
The new Wet Brush x Goody x LoveShack Fancy collection is launching on July 5th. It features 35 products priced between $10.99 and $19.99. Highlights of this co-branded venture include Wet Brush detangling brushes, paddle brushes, shine enhancers, mini detanglers, and keychain brushes, alongside Goody accessories such as claw clips, scrunchies, seamless elastics, satin headbands, bobby pins, compact mirrors, combs with cases, and eye mask sets. All items feature LoveShackFancy’s signature romantic prints — from Blooming Heirloom and Happy Thoughts to Ribbon Rosa, Coquette Bow, and Ikat Rose.
