FASHION RETAIL NEWS UK
Shaftesbury Capital has announced that Italian luxury and lifestyle brand Dolce&Gabbana has opened a first-of-its-kind combined beauty and accessories store in Covent Garden.
Situated in the historic Market Building, the opening marks Dolce&Gabbana’s return to Covent Garden following the success of its iconic Christmas pop-up on the Piazza in 2022.
Strengthening Covent Garden’s position as the go-to destination for world-class beauty brands, the Dolce&Gabbana store features an exclusive selection of cosmetics and signature fragrance collections, as well as a dedicated make-up consultation area. In a world first for the brand, the boutique also showcases the latest Dolce&Gabbana accessories under the same roof, including its iconic eyewear range. Fitted with gold panelling and monochrome tiles, the décor seamlessly blends the heritage charm of the Market Building with Dolce&Gabbana’s trademark Italian glamour.
Dolce&Gabbana’s pioneering store is located opposite the junction of James Street, sitting alongside Covent Garden’s best-in-class luxury beauty and fragrance brands, including CHANEL Beauty, Diptyque, Glossier, Guerlain, Miller Harris, Penhaligon’s, and Tom Ford Beauty. It is also adjacent to the newly upsized Charlotte Tilbury flagship, which opened at the start of the year with its world-first Skin Spa in a prominent anchor unit.
William Oliver, Retail Leasing Director at Shaftesbury Capital, commented: “Dolce&Gabbana’s commitment to blending tradition with innovation makes Covent Garden the perfect location to debut a world-first concept, following in the footsteps of CHANEL, Charlotte Tilbury, Glossier, and Tom Ford. Building on the success of its 2022 pop-up, the brand has reinvested in the destination, further showcasing Covent Garden’s appeal as a long-term home for internationally renowned fashion houses.”
Dolce&Gabbana’s launch follows the recent announcement of Alo Yoga opening at the junction of Neal Street and Earlham Street, after a milestone year of brand commitments at Covent Garden in 2024. Spanning almost 100,000 sq ft, 55 brands invested in the destination last year, reinforcing Covent Garden as the location of choice for world-class retail concepts.
